This report is assigned to do marketing communications in advertising and promotion in business. In this assessment I have to explain the communication process that applies to advertising and promotion. In this communication process includes the sender or source, message encoding, media channel, decoding, receiver, response or feedback and noise. In addition, I will explain precisely regarding the organization of the advertising and promotions industry.
In advertising and promotion industry consist advertiser, advertising and promotion agencies, external facilitators, media organizations and target audiences. All these elements are the mediums for any organization or business to implement the advertisement in order to advertise and promote their products or services. Without the help of those elements, the advertising could not happen. Moreover, when advertisers make advertisements, they should aware with the rules and regulations in advertising. Here, I have to assess on how promotion in Aroma Cake House is regulated. According to Malaysia Code of Advertising Practice, Guidelines to Avoid False and Misleading Advertising and Broadcasting Ethics Code I will mention the important part that this company should aware in advertising. Lastly, there are several current trends in advertising industry occur in Aroma Cake House.
I will explain regarding media clutter, new media, sales promotion and impact of ICT towards this company. In other to enhance the business performance through advertising, I would like to suggest to Aroma Cake House by using pay-per-click advertisement on Google Search Engine. Google will advertise this company so that when user type ‘Aroma Cake’, Aroma Cake House will be on top of the homepage. Other than that, I suggest to Aroma Cake House to make discount coupon for UiTM students since they always sell the goods in UiTM on every Tuesday. The discount coupon will be given for those purchases more than RM 20. This activity can increase the sales of Aroma Cake House.
Table of Contents
1. Executive summary
2. Introduction
3. Communication process of Aroma Cake House.
4. Advertising and promotions industry in Aroma Cake House.
5. How promotion is regulated and whether Aroma Cake House is aware of the regulation.
6. Current trend in advertising and promotion, including the impact of ICT and the current trend that affects Aroma Cake House.
7. Conclusion
8. Recommendations
Research Objectives and Themes
This report examines the marketing communication processes and advertising strategies employed by Aroma Cake House, a bakery business based in Seri Iskandar, Malaysia. The primary objective is to analyze how the company manages its promotional activities, its adherence to advertising regulations, and how it navigates modern digital trends to maintain business performance.
- Analysis of the communication process (sender, encoding, decoding, receiver, and feedback).
- Evaluation of the advertising industry structure in the context of a small business.
- Assessment of regulatory awareness regarding the Malaysian Code of Advertising Practice.
- Examination of the impact of Information and Communication Technology (ICT) on local business promotion.
Excerpt from the Book
Communication process of Aroma Cake House.
In advertising and promotion, communication refers to the ways of giving, receiving and exchanging information by writing, visual or speech. It consist sender, message, encoding, media channel, decoding, receiver and response or feedback. The sender or source for this communication process is Aroma Cake House which is a bakery company. This company wants to sell cakes, frozen foods and raw ingredients to bake the cakes. For the message, this company wants to make promotion regarding their goods through flyers, banners, Instagram and Facebook page. They have competitive advantage by providing class of baking cakes and making pastries.
In addition, for media channel Aroma Cake House used online and offline advertisement for business. For offline business, they provide banners and flyers, then for offline business they used Instagram and Facebook page as the tools to promote their goods to the customers. The flyers will be distributed to residents in Seri Iskandar. On the encoding process, they want to inform the residents in Seri Iskandar about their goods by providing the pictures of the goods in the flyers such as promotion for wedding and birthday cakes and free gift such as fondant flower and wedding doll provided for customers.
Summary of Chapters
Executive summary: Provides an overview of the report's purpose, covering the communication process, industry structure, and regulatory compliance of Aroma Cake House.
Introduction: Outlines the scope of the assessment and provides background information on the establishment and operation of Aroma Cake House.
Communication process of Aroma Cake House.: Details the specific stages of the communication model applied by the company in its promotional activities.
Advertising and promotions industry in Aroma Cake House.: Explores how the company utilizes different types of agencies and facilitators to manage its marketing presence.
How promotion is regulated and whether Aroma Cake House is aware of the regulation.: Evaluates the company's knowledge of Malaysian advertising codes and standards to ensure ethical practices.
Current trend in advertising and promotion, including the impact of ICT and the current trend that affects Aroma Cake House.: Discusses the influence of digital trends such as media clutter and new media on the company's operations.
Conclusion: Synthesizes the findings regarding the company's communication, regulatory awareness, and digital strategy.
Recommendations: Proposes actionable improvements for the business, specifically focusing on digital search engine marketing and localized discount strategies.
Keywords
Marketing Communications, Aroma Cake House, Advertising, Promotion, Communication Process, Regulatory Compliance, ICT, Digital Trends, Media Clutter, Sales Promotion, New Media, Customer Feedback, Bakery Business, Malaysian Code of Advertising Practice, Small Business Management
Frequently Asked Questions
What is the core focus of this publication?
The publication analyzes the marketing communication and promotional strategies of Aroma Cake House, assessing how it functions within the local bakery industry.
Which thematic fields are central to the study?
The central themes include the marketing communication process, advertising industry structures, legal advertising regulations in Malaysia, and the impact of modern ICT on small-scale promotions.
What is the primary objective of this work?
The objective is to evaluate how Aroma Cake House communicates with its target audience and whether it adheres to national advertising standards while utilizing modern digital tools.
What scientific methods are applied here?
The study utilizes a combination of business process analysis, comparative observation of advertising practices, and an interview-based approach with the company manager.
What is covered in the main section of the report?
The main sections detail the specific communication channels (online/offline), the roles of various advertising facilitators, and the company's responses to current trends like social media and ICT.
Which keywords best characterize this research?
Key terms include Marketing Communications, Advertising Regulations, ICT impact, New Media, and Sales Promotion within the bakery sector.
How does Aroma Cake House currently handle media clutter?
The company manages this by relying on offline tools like flyers and banners in their local area, as they currently lack an official website which limits their exposure to online search clutter.
What is the recommended strategy for improving sales?
The report suggests implementing pay-per-click advertising on Google for better online visibility and offering targeted discount coupons for university students to boost repeat purchases.
- Quote paper
- Musfirah Mohamad (Author), 2015, Advertising and promotion. Marketing communications in advertising and promotion in business, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/312648
