Hausarbeiten logo
Shop
Shop
Tutorials
En De
Shop
Tutorials
  • How to find your topic
  • How to research effectively
  • How to structure an academic paper
  • How to cite correctly
  • How to format in Word
Trends
FAQ
Go to shop › Business economics - Banking, Stock Exchanges, Insurance, Accounting

Patronage behaviour of Ghanaian bank customers

Case study of Cape Coast

Title: Patronage behaviour of Ghanaian bank customers

Doctoral Thesis / Dissertation , 2012 , 113 Pages

Autor:in: Daniel Zac Bentum-Ennin (Author)

Business economics - Banking, Stock Exchanges, Insurance, Accounting

Excerpt & Details   Look inside the ebook
Summary Excerpt Details

The aim of this dissertation is to help bank executives to develop and deliver efficient quality services to satisfy the needs of existing customers as well as to attract large number of customers.
It is hoped it will further enable the management of banks to stimulate and understand more fully customers since customers’ attitude can’t be controlled. It could contribute to discussion amongst the banking fraternity regarding issues surrounding customer preferences in banking services.
As a researcher who is interested in working in a bank, significant benefits can be gained from knowing how the operations of a bank can be made more efficient and thus continue to attract and maintain customers.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • CHAPTER ONE
    • INTRODUCTION
      • Country profile
      • History of Banking in Ghana
      • Current Banking system in Ghana

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This text aims to explore the patronage behavior of Ghanaian bank customers in Cape Coast. It examines the historical context of banking in Ghana, the current banking landscape, and the factors influencing customer choices and loyalty. The text delves into the dynamics of customer relationship management in the Ghanaian banking industry, particularly in light of emerging trends and challenges.

  • The history and evolution of banking in Ghana
  • The current banking system in Ghana, including its structure and key players
  • Factors influencing customer loyalty and patronage behavior in Ghanaian banks
  • The role of interest rates and customer service in shaping customer preferences
  • The challenges and opportunities facing the Ghanaian banking industry

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One introduces the context of the study by providing an overview of Ghana's banking system. It explores the historical development of banking in Ghana, highlighting key milestones and the evolution of banking services. The chapter also delves into the current banking landscape, outlining the types of banks operating in Ghana, their services, and the regulatory framework governing the industry. The chapter also discusses the factors influencing customer choices and loyalty in the Ghanaian banking sector, including interest rates, service quality, and the emergence of new banking models.

Schlüsselwörter (Keywords)

This text focuses on key concepts such as Ghanaian banking, customer patronage, banking system, customer loyalty, interest rates, service quality, banking industry trends, and relationship banking. It explores the impact of these factors on the Ghanaian banking landscape, particularly in the context of Cape Coast.

Excerpt out of 113 pages  - scroll top

Details

Title
Patronage behaviour of Ghanaian bank customers
Subtitle
Case study of Cape Coast
College
University of Lincoln
Author
Daniel Zac Bentum-Ennin (Author)
Publication Year
2012
Pages
113
Catalog Number
V281765
ISBN (eBook)
9783656767213
ISBN (Book)
9783656767220
Language
English
Tags
patronage ghanaian case cape coast
Product Safety
GRIN Publishing GmbH
Quote paper
Daniel Zac Bentum-Ennin (Author), 2012, Patronage behaviour of Ghanaian bank customers, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/281765
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  113  pages
Hausarbeiten logo
  • Facebook
  • Instagram
  • TikTok
  • Shop
  • Tutorials
  • FAQ
  • Payment & Shipping
  • About us
  • Contact
  • Privacy
  • Terms
  • Imprint