Example on how to develop a Businessplan based on the concept "Canvas", the success story of A. Osterwalder und Y. Pigneur and their book "Business Model Generation". This document includes Teamcomposition,description of the Offer to the customer (priduct/value), delivery channels, Implementationplan, Marketingplan, Financial basics (Break-Even-Analyse, Profit and Loss Budget), Risk Analysis (SWOT, PESTEL, etc.
Table of Contents
1. Offer – Business Idea
2. The Individuals / The Team
3. Business and Customer
4. Business Environment
5. Risk Analysis
6. Economic Relationship
7. Conclusion
8. Appendixes
Objectives and Topics
The primary objective of this business plan is to evaluate the feasibility and market potential of introducing Fengshui consulting services to the German market. The document outlines a structured approach to combining home decoration, spirituality, and healthy living to address the needs of stressed individuals seeking psychological relief and balance.
- Strategic analysis of the German market and target demographic segments.
- Development of a comprehensive service-based business model for Fengshui consulting.
- Evaluation of competitive dynamics using PESTEL and Porter's Five Forces frameworks.
- Financial planning through break-even analysis and profit/loss projections.
- Risk mitigation strategies and identification of critical success factors.
Excerpt from the Book
Offer - Business Idea
Interior/home decoration, interest for a more healthy style of living has become more and more popular in Germany since 2012
More than 50% of Germans are highly interested in in home decoration and furniture
the next big thing is the growing spirituality and esotericism (not to be confused with religion)
Combining home decorating, spirituality and growing interest in healthy lifestyle
bring a service to customers that helps them to solve minor health problems (e.g.sleeplessness)
improve their environment positively
Consulting service that offers customers to “Fengshui” their homes and lives
Home decoration consultation according to the Fengshui principles
houses, apartments, gardens that will be rearranged to increase the flow of “qi”
Service can start with one room as a trial and if it is liked, the service can be expanded
Extension to functional and decorative Fengshui products e.g. amulets, charms, self-help book that allows customers to practice Fengshui by themselves, possible
Summary of Chapters
Offer – Business Idea: This chapter introduces the core concept of providing Fengshui consulting services in Germany by merging interior design with spiritual well-being.
The Individuals / The Team: This section presents the professional qualifications and diverse background of the project team members.
Business and Customer: This chapter defines the target segment as "Female LOHAS" and analyzes customer pain points, relationship strategies, and communication channels.
Business Environment: This section utilizes PESTEL and Porter’s Five Forces models to assess the external opportunities, threats, and competitive landscape.
Risk Analysis: This chapter performs a SWOT analysis and outlines critical success factors to manage market entry challenges.
Economic Relationship: This section details the financial projections, including break-even analysis and projected profit and loss budgets.
Conclusion: This final chapter synthesizes the findings to determine the feasibility of starting the business.
Appendixes: This section provides the bibliography and a list of key abbreviations used throughout the document.
Keywords
Fengshui, Business Plan, Germany, LOHAS, Consulting, Interior Design, Market Analysis, Qi, Entrepreneurship, Spirituality, Healthy Lifestyle, SWOT Analysis, Break-even Analysis, Customer Segmentation, Business Model
Frequently Asked Questions
What is the core business proposal of this document?
The document proposes a consulting service in Germany that applies Fengshui principles to residential and garden spaces to improve the living environment and promote psychological balance.
Which demographic is the primary target for this business?
The primary target group is the "Female LOHAS" segment, described as well-educated, affluent, and interested in sustainable, healthy, and spiritual lifestyles.
What is the main objective of this study?
The goal is to determine the market viability of a Fengshui consulting service by analyzing business risks, financial requirements, and potential competitive advantages.
Which scientific or analytical methods were employed?
The authors used standard business analysis frameworks, including PESTEL, Porter’s Five Forces, and SWOT analysis, alongside financial break-even and profit/loss modeling.
What topics are covered in the main body of the work?
The main body covers the business idea, team composition, target customer segmentation, environment analysis, risk management, and economic projections.
What are the key terms that define this business plan?
Key terms include Fengshui, LOHAS, Business Model, Qi, Competitive Rivalry, and Economic Sustainability.
How does the business plan propose to handle high-risk factors?
The authors suggest pushing Fengshui knowledge through marketing, clearly distinguishing their service from standard home decoration, and establishing professional cooperation with European research institutes.
What conclusion does the team reach regarding the startup?
The team concludes that the business idea has significant potential, and while they acknowledge personal passion for the topic is limited, they recommend the concept to someone with deep interest in Fengshui.
How is the pricing strategy for the service structured?
The pricing uses a tiered structure based on consultant seniority (Junior, Consultant, Senior) and offers package-based or hourly pricing models to accommodate different customer needs.
- Quote paper
- Anna Lena Bischoff (Author), 2014, Business Model Generation, Erstellung eines Businessplan, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/279647
