The world of search engines has long been dominated by Google and most internet marketers know that they need to get their websites listed on the first page on Google or risk being totally unseen by their online customers. Almost everyone who is on the internet will search using a search engine for the information they want and rely almost completely on the information given on the first page of the search engine results page. It can be unfortunate for a company which can offer the products its customers want but unfortunately it cannot be found on the first few pages of a search engine retrieved pages. This has created a demand for search engine optimization companies which cater towards individuals and companies hoping to get their website listed on the first page of Google but not knowing how to. The work of search engine optimization is also fraught with errors as search engines like Google keep changing their search algorithms in their quest to perfect their search ability and this means the rules for search engine optimization are always changing too. As content may remain the same it is thus important to be able to find a way to measure the content of a website to determine its relevance for search engines to retrieve a desired webpage. One way to measure the content is to determine the amount of important keywords which make up the content and thus the purpose of this research is to determine the relevance of keywords in today’s demanding search technology such as those used by Google and Yahoo. This research also attempts to find out what are the other factors (e.g. social media interest) besides keywords which will help a website to rise to the top of a search engine results page.
Table of Contents
- Chapter 1: Introduction
- 1.1 Background of Study
- 1.2 Objective of Study
- 1.3 Challenges
- Chapter 2: Literature Review
- 2.1 Search Engine History
- 2.2 Popularity vs. Relevancy
- 2.3 How Does a Web Search Works
- 2.4 Accuracy of Search Engines
- 2.5 Calculating PageRank
- 2.6 Importance of Keywords
- 2.7 How Search Engines Remain Viable
- 2.8 What is Search Engine Optimization (SEO)
- 2.9 How Does Google Work
- 2.10 Related Research
- 2.11 Research Questions
- 2.12 Research Limitations
- Chapter 3: Research Methodology
- 3.1 Test Platform
- 3.2 Benchmark Website Creation
- 3.3 Keywords Creation
- 3.4 Keywords Counting
- 3.5 Search Engine Ranking Check
- 3.6 Inbound Links Check
- 3.7 Analysis of Domain Age
- 3.8 Analysis of Recent Updates
- 3.9 Analysis of Social Interest
- 3.10 Overall Analysis
Objectives and Key Themes
This Master's project aims to determine the relevance of keywords in contemporary search engine technology, focusing on Google and Yahoo. It investigates the role of keywords in achieving high search engine rankings and explores other factors influencing a website's visibility.
- The importance of keywords in search engine optimization (SEO).
- The impact of search engine algorithms on keyword relevance.
- Factors beyond keywords that affect search engine ranking.
- Methodology for measuring keyword relevance and its effect on website ranking.
- Analysis of various factors contributing to a website's search engine ranking.
Chapter Summaries
Chapter 1: Introduction: This introductory chapter sets the stage for the research by establishing the context of search engine optimization (SEO) and its significance in the online world. It highlights the dominance of search engines like Google and the crucial role of achieving high rankings for online visibility. The chapter introduces the research objective, which is to investigate the relevance of keywords in today's search technology. It also addresses challenges involved in SEO, given the constantly evolving nature of search engine algorithms.
Chapter 2: Literature Review: This chapter provides a comprehensive overview of existing literature related to search engines, SEO, and keyword research. It explores the history of search engines, the concept of relevance versus popularity in search results, and the mechanics of web search. The chapter delves into the accuracy of search engines, PageRank calculations, the importance of keywords, and the strategies used by search engines to maintain viability. It also discusses SEO techniques and the workings of Google's search algorithm, concluding with a review of relevant research and the definition of research questions and limitations.
Chapter 3: Research Methodology: This chapter outlines the research methodology employed in the study. It details the creation of a benchmark website and the generation of keywords used in the research. The chapter then describes the methods used for keyword counting, search engine ranking checks, analysis of inbound links, domain age, recent updates, and social interest. These analyses contribute to a comprehensive methodology allowing for the assessment of the impact of various factors on search engine ranking.
Keywords
Search engines, search engine optimization (SEO), keyword research, keyword relevance, search engine ranking, Google, Yahoo, website visibility, algorithm, online marketing.
Frequently Asked Questions: Comprehensive Language Preview
What is the main topic of this research?
This research project investigates the relevance of keywords in contemporary search engine technology, specifically focusing on Google and Yahoo. It examines how keywords contribute to high search engine rankings and explores other factors influencing website visibility.
What are the key objectives of this study?
The study aims to determine the importance of keywords in search engine optimization (SEO), analyze the impact of search engine algorithms on keyword relevance, identify factors beyond keywords that affect ranking, and develop a methodology for measuring keyword relevance and its effect on website ranking. It also analyzes various factors contributing to a website's overall search engine ranking.
What are the key themes explored in this research?
Key themes include the importance of keywords in SEO, the influence of search engine algorithms on keyword relevance, the role of factors beyond keywords in search engine ranking, and the development and application of a methodology to measure the impact of keywords on website ranking.
What is covered in Chapter 1: Introduction?
Chapter 1 provides background information on search engine optimization (SEO) and its importance in the online world. It establishes the research objective—to investigate the relevance of keywords in current search technology—and outlines the challenges inherent in SEO due to the ever-changing nature of search engine algorithms.
What is covered in Chapter 2: Literature Review?
Chapter 2 offers a comprehensive overview of existing literature on search engines, SEO, and keyword research. It explores the history of search engines, the balance between relevance and popularity in search results, and the mechanics of web searching. The chapter delves into the accuracy of search engines, PageRank calculations, the significance of keywords, and strategies for maintaining search engine viability. It also covers SEO techniques, the functioning of Google's search algorithm, relevant research, and research questions and limitations.
What is covered in Chapter 3: Research Methodology?
Chapter 3 details the research methodology. It explains the creation of a benchmark website, the selection of keywords, and the methods used for keyword counting, search engine ranking checks, analysis of inbound links, domain age, recent updates, and social interest. These analyses provide a comprehensive assessment of the impact of various factors on search engine ranking.
What keywords are associated with this research?
Keywords include: Search engines, search engine optimization (SEO), keyword research, keyword relevance, search engine ranking, Google, Yahoo, website visibility, algorithm, and online marketing.
What is the overall goal of this research?
The overall goal is to gain a deeper understanding of the role keywords play in achieving high search engine rankings and to identify other key factors that contribute to a website's online visibility in the context of contemporary search engine technology.
- Quote paper
- Tze Ping Khor (Author), 2014, Keyword Relevance in Search Engine Optimization, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/278141
