Plings are decorative static clings for temporary, seasonal decoration of tableware. Plings is a word made up from combining ‘plastic’ and ‘clings’. Plings is also the name of the company, which is a subsidiary of I.Et.Al, Marketing and Design Company in Memphis, Tennessee. Plings were conceived, created and trademarked in 2009, and are offered for sale at Plings.com. Plings have also been offered for sale at several retail boutique stationery stores in the greater Memphis area. Plings can be ordered from the online web site, and orders are fulfilled by I.Et.Al employees from stock on hand.
Plings are packages of small, stylish seasonal and holiday decorations for everyday tableware. Plings can be placed on plates in place settings, used as wine charms, and to decorate cups and glasses. Plings can be removed and stored for future reuse, or discarded. Plings are in the introduction stage of product development and it is necessary to create and then increase customer awareness. Plings are uniquely situated to initially create and supply the market. The brand name is distinctive, catchy, fun sounding, and means what it is. These are all great features of a great brand name (Igor, 2012).
Each Plings pack contains sufficient product to minimally decorate eight two-piece place settings for about a dollar each, or four five-piece place settings for about two dollars each. The decision to set the price of a Plings pack at $8.95 places the product as a much less expensive alternative to specialized holiday tableware settings or as compared to purchasing disposable plates and cups. Consumer demand will grow as customers realize they can leverage the investment in their existing tableware. The product is appealing to home makers, caterers and party planners wanting to make a festive impact extending their existing stock of tableware. The viability of the product is currently limited by the lack of customer awareness. Promotion of Plings must be amplified to create and build customer awareness and guide them to the Plings web site to buy the product. Expansion of the existing web site should focus on means of leveraging social media to drive customer awareness.
Inhaltsverzeichnis (Table of Contents)
- PRODUCT VIABILITY
- SWOT ANALYSIS
- STRENGTHS (INTERNAL)...
- WEAKNESSES (INTERNAL).
- OPPORTUNITIES (EXTERNAL)...
- THREATS (EXTERNAL).
- BENEFITS OF ONLINE EXPANSION
- DANGER OF ONLINE EXPANSION
- CURRENT ONLINE COMPETITOR ANALYSIS
- ONLINE MARKETING STRATEGY AND SUGGESTIONS.
- SEARCH ENGINE OPTIMIZATION
- WEB ANALYTICS.........
- SOCIAL MEDIA INTEGRATION..
- ONLINE CUSTOMER RELATIONSHIP MANAGEMENT...
- E-COMMERCE SOLUTIONS..
- INTERNATIONAL CONSIDERATIONS….
- WEB DEVELOPMENT AND MAINTENANCE COSTS
- REFERENCES.....
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document provides a comprehensive evaluation of the online expansion of Plings.com, a business that offers decorative static clings for temporary, seasonal decoration of tableware. The objective is to analyze the viability of the product and its online market presence, considering both internal and external factors that can influence its success. The evaluation includes a SWOT analysis, an assessment of the benefits and dangers of online expansion, and a detailed plan for online marketing strategy and customer relationship management.
- Product Viability and Market Analysis
- Online Marketing Strategies and Techniques
- Customer Relationship Management
- Competitive Analysis and Differentiation
- International Business Considerations
Zusammenfassung der Kapitel (Chapter Summaries)
- **Product Viability:** This chapter introduces the Plings product and its market positioning, highlighting its unique features, target audience, and pricing strategy. The chapter also discusses the challenges of customer awareness and the importance of online promotion to drive sales.
- **SWOT Analysis:** This chapter analyzes Plings' internal strengths and weaknesses, as well as external opportunities and threats. It identifies factors that can support the company's online expansion and potential challenges it may face in the market.
- **Benefits of Online Expansion:** This chapter explores the advantages of expanding Plings.com's online presence, focusing on opportunities for increased customer awareness through social media, enhanced customer relationship management, and improved search engine optimization.
- **Danger of Online Expansion:** This chapter discusses the potential risks associated with online expansion, including financial loss, increased competition, and the need for sustained investment in product development and marketing.
- **Current Online Competitor Analysis:** This chapter analyzes the current competitive landscape in the online market for decorative static clings, identifying key competitors and their strategies. It helps to understand the challenges Plings faces in attracting customers and differentiating itself from rivals.
- **Online Marketing Strategy and Suggestions:** This chapter outlines a comprehensive online marketing strategy for Plings.com, focusing on search engine optimization, web analytics, social media integration, and customer relationship management. It provides detailed recommendations for maximizing online reach and driving sales.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this document include e-commerce, online business expansion, marketing, customer relationship management, product viability, SWOT analysis, search engine optimization, social media integration, online competitor analysis, international business, and web development.
- Arbeit zitieren
- Gary White (Autor:in), 2012, Plings.com: Online Business Expansion Evaluation, München, GRIN Verlag, https://www.hausarbeiten.de/document/265615
