JP Morgan Chase is a global leader in the banking industry because of their
focus on innovation. They offer added value to their business customers in a variety
of ways such as “web site-building software, simplified e-billing services, business
surplus marketplaces, small-business leasing, document storage, and investment
services” (Global Finance 2001). It is no surprise that Chase would approach not
only their credit company, MasterCard, but also another leader in financial services,
Intuit QuickBooks when developing their new small business credit card product,
QuickPort for Small Business.
QuickPort for Small Business is a completely new way for small business
owners to keep track of their expenses using their debit and credit accounts in
conjunction with the QuickBooks software they already use and love. The product is
a MasterCard that has flash memory embedded. Business owners can directly sync
the information gathered by the card throughout the day with the QuickBooks
software installed on their computer by simply plugging the card into any USB port.
Other important features allow business owners to tie the cards to payroll accounts
and other QuickBooks functions they already use while cutting down on man hours
that would otherwise be used to hand enter data into the program.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Focus
- Goals
- Form
- Technology
- Attributes and Benefits
- Need
- Problems that May Arise
- Cost to Produce
- Cost to the Business Owner
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The purpose of this document is to introduce a new product, QuickPort for Small Business, a credit card designed to streamline expense tracking and payroll management for small business owners. This product aims to revolutionize the way small businesses manage their finances by seamlessly integrating with QuickBooks software.
- Integration of credit card technology with financial software
- Efficiency and cost-saving benefits for small businesses
- Market research and demand analysis for the product
- Technological aspects of the QuickPort card
- Potential challenges and solutions in implementation
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of Chase's focus on innovation in the banking industry and the development of the QuickPort for Small Business credit card in partnership with MasterCard and Intuit QuickBooks.
The "Focus" section emphasizes the target market for the QuickPort card: small businesses seeking efficient and accurate financial management tools.
The "Goals" section outlines Chase's objectives in developing the QuickPort card, highlighting the anticipated demand and potential market share increase.
The "Form" section describes the physical design of the QuickPort card, emphasizing its built-in flash memory and USB connectivity.
The "Technology" section details the technological components of the QuickPort card, including the lithium-ion battery and existing technology utilized for the flash memory.
The "Attributes and Benefits" section highlights the key advantages of the QuickPort card, including automated expense tracking, time clock features, and reduced manual data entry.
The "Need" section presents the findings from a 2009 study demonstrating strong demand for a product like the QuickPort card among small business owners.
The "Problems that May Arise" section addresses potential challenges with the QuickPort card, such as technological malfunctions and lost cards, emphasizing Chase's commitment to addressing these issues.
The "Cost to Produce" section discusses the production cost of the QuickPort card, highlighting its relatively low cost compared to traditional credit cards.
The "Cost to the Business Owner" section provides details on the subscription costs associated with the QuickPort card, including the cost of additional cards and the QuickBooks software.
Schlüsselwörter (Keywords)
Small business, credit card, expense tracking, payroll management, QuickBooks, innovation, efficiency, cost-saving, market research, technological integration, lithium-ion battery, flash memory, USB connectivity, data entry, time clock, customer service.
- Quote paper
- Sarah Long (Author), 2009, Chase MasterCard QuickPort for Small Business, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/210791
