For Somalia, the usage of mass media particularly websites in governmental institutions have expanded at significant rates over the past several years, institutions related to the foreign policy have provided significant development to management of the modern media and subsequently it’s rising from the ashes of the pre-war media system.(...) In this paper, I will be trying to examine the management of mass media particularly websites at Somali Foreign Embassies, I will be using Somali Embassy in Ankara, Turkey as a case study.
Table of Contents
1. Introduction
2. Study Questions
3. Model
4. Study Design and Methodology
5. Sources
6. Data Collection
7. Findings and Discussions
8. Conclusions
Objectives and Topics
This paper aims to examine how the Somali Embassy in Ankara, Turkey, manages its mass media presence, specifically focusing on its official website as a tool for communication with internal and external stakeholders. It explores the communication models employed, the activities performed by the platform, and its efficacy in facilitating a two-way information flow between the embassy and the public.
- Management of mass media in foreign diplomatic missions.
- Application of communication models in institutional websites.
- Strategies for stakeholder engagement and feedback collection.
- Evaluation of digital communication tools in consular services.
- Analysis of website functionality and technical updates.
Excerpt from the Book
RQ3. What are the activities does the embassy website perform?
According to one of the local staff of the Somali Embassy in Ankara he described the work of the website of the embassy “For the embassy, there are several activities related to managing the communication to and from the Embassy which we undertake in order to inform our public both internal and external; and this provides us a constant and swift flow of information from and to our public; hence our websites is really the corner stone that we have for getting connected to our public.”
He also added that they pay a lot to generate activities which are quite innovationist and daring the visitors of the website to be attracted to it while it comes all the way to have a database where we can trace back all our visitors and what was the purpose of their surfing. While considering whether their needs were met or not. Here we have a system which is designed to hold a huge database for quite long time; and allows to us to trace back whatever related to our website.
Summary of Chapters
Introduction: Provides the context of modern mass media in Somalia and the rising necessity for digital communication tools within governmental and foreign policy institutions.
Study Questions: Outlines the core research inquiries regarding communication management, models used, and activities performed by the embassy website.
Model: Defines the role of websites as essential communication media for conveying information and collecting feedback to foster development in the communication sector.
Study Design and Methodology: Explains the quantitative approach and the choice of the Somali Embassy in Ankara as the primary case study sample.
Sources: Details the literature review process involving academic journals and publications focused on public relations.
Data Collection: Describes the use of face-to-face interviews with embassy staff and officials to gather empirical evidence.
Findings and Discussions: Presents the analysis of interviews, confirming that the embassy uses its website for up-to-date information sharing and maintaining two-way stakeholder communication.
Conclusions: Summarizes that the Somali Embassy in Ankara successfully utilizes its website as a backbone for informing stakeholders and managing communication effectively.
Keywords
Somali Embassy, Ankara, Turkey, Mass Media, Communication Management, Websites, Stakeholders, Public Relations, Digital Communication, Foreign Policy, Consular Services, Information Flow, Quantitative Research, Media Development
Frequently Asked Questions
What is the core focus of this research paper?
The paper examines how Somali foreign embassies manage their mass media presence, specifically using the Somali Embassy in Ankara, Turkey, as a detailed case study.
Which thematic areas are central to this study?
The central themes include digital public relations, communication models in diplomatic institutions, institutional website performance, and stakeholder management.
What is the primary research goal?
The primary goal is to evaluate how the embassy utilizes its website to handle communication with stakeholders and to identify the specific activities and models applied in this process.
Which scientific methodology was applied?
The author utilized a descriptive, quantitative research methodology, incorporating a literature review and primary data collection through face-to-face interviews.
What topics are covered in the main body?
The main body covers the design of the study, the communication model applied to embassy practices, data collection procedures, and the analysis of findings regarding the embassy's website performance.
Which keywords define the study?
Key terms include Mass Media, Somali Embassy, Stakeholders, Public Relations, and Communication Management.
How does the embassy handle feedback from its stakeholders?
The findings indicate that the embassy actively monitors stakeholder feedback and maintains a two-way communication channel to resolve issues online.
What specific feature of the website indicates the embassy's commitment to updates?
The embassy utilizes a "timing displayer" on the website, which indicates the last update, demonstrating their commitment to providing reliable and current information.
- Quote paper
- Abubakar MOHAMUD ABUBAKAR (Author), 2012, The Modern Media Management and Somali Embassies around the Globe, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/204219
