Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
Table of Contents
1. From classical to intercultural marketing
2. The future of managerial economics
3. A new concept
4. Knowledge of Islam as basis for Muslim marketing
5. Islam as doctrine and life order
6. Islamic law and its four sources
7. Permitted and forbidden in Islam
8. Halal certificates as keys to the Muslim market
9. Conclusion
Research Objectives and Core Themes
This work explores the emergence of Muslim marketing as a specialized scientific discipline, aiming to bridge the gap between traditional managerial economics and the specific cultural and religious needs of Muslim consumers. It argues that understanding Islamic doctrines and market requirements is essential for global enterprises to succeed in this rapidly growing demographic segment.
- The evolution from classical marketing to intercultural and eventually Muslim marketing.
- The demographic potential of the Muslim population and its impact on global markets.
- Core principles of Islamic life order, including Halal and Haram classifications.
- The significance of Halal certification in gaining consumer trust and market access.
Excerpt from the Publication
Permitted and forbidden in Islam
The Islamic principles of permitted (Arab.: Halal) and forbidden (Arab.: Haram) for the Muslim is a further large sub-range, the future Marketer should be conscious of. This is, because Halal and Haram regain their expression within the consumer behavior of the Muslim. Exemplary here, by far from concluding, are requirements of the Muslim regarding the consumption of food. According to that, all vegetable food, with the exception of which is fermented, is permitted. Moreover, Muslims can eat fish and other sea animals without exception. Other meat of, e.g. cattle, sheep, chicken etc., are also permitted, if certain requirements are fulfilled, like e.g. ritual slaughtering (in this case kosher butchering) of the animal.
As prohibitions, however, are considered the benefit of alcohol, liquid blood and different categories of already dead (e.g. choked, stroked to dead, downfallen, pierced or eroded) animals. Likewise, pork and all products (e.g. gelatin in sweets), which contain pig components, are forbidden.
All prohibitions always refer to situations in which one possesses an option. With position of constraint, special arrangements apply.
Summary of Chapters
From classical to intercultural marketing: This chapter introduces the transition from generalized marketing approaches to intercultural strategies necessitated by the complexities of global market segmentation.
The future of managerial economics: It argues that managerial economics must evolve into a specialized culture science to remain relevant in a globalized society.
A new concept: This section presents Muslim marketing as an innovative approach to address the specific needs of the growing Muslim consumer base.
Knowledge of Islam as basis for Muslim marketing: It provides foundational definitions of key Islamic terms essential for understanding the mindset of Muslim consumers.
Islam as doctrine and life order: This chapter details how faith functions as a comprehensive system of norms regulating all facets of life.
Islamic law and its four sources: It outlines the jurisprudential framework (Qur'an, Sunna, Igma', and Qiyas) that informs Islamic behavior and decision-making.
Permitted and forbidden in Islam: This section explains the critical distinction between Halal and Haram in the context of consumer goods and behavior.
Halal certificates as keys to the Muslim market: It highlights the importance of certification as a quality standard and trust-building tool for companies entering the market.
Conclusion: The final section summarizes the necessity for marketers to challenge existing assumptions to effectively serve the Muslim demographic.
Keywords
Muslim marketing, intercultural marketing, managerial economics, Halal, Haram, Islamic law, consumer behavior, market segmentation, global business, cultural variance, demographic development, Qur'an, Sunna, religious norms, trade.
Frequently Asked Questions
What is the primary focus of this work?
The work examines the development of Muslim marketing as a necessary evolution of managerial economics to better address the needs of Muslim consumers worldwide.
Which fields are covered by this study?
It integrates concepts from marketing, economics, cultural studies, and Islamic jurisprudence to explain the dynamics of consumer behavior within Muslim populations.
What is the main goal of the author?
The goal is to demonstrate that standard "export" marketing strategies are insufficient and that companies must adapt to the cultural and religious requirements of their target audience.
What research methodology is applied?
The text utilizes a conceptual and analytical approach, combining demographic data with a review of Islamic theological and legal sources to build a business framework.
What topics are addressed in the main body?
The main body covers the history of marketing evolution, the demographic trends of the Muslim population, the basics of Islamic law, and the practical application of Halal certification.
How would you describe the key characteristics of this text?
The text is characterized by its interdisciplinary nature, focus on market potential, and its advocacy for a culturally informed scientific approach to economics.
Why does the author advocate for a "specialized culture science"?
The author argues that traditional economics fails to capture the nuances of human behavior shaped by diverse cultural and religious systems, requiring a more specialized framework.
What role does the Halal certificate play for businesses?
It acts as a vital identifier for consumers, ensuring that products align with Islamic laws and thereby securing competitive advantage in the global market.
How is the term 'rudimentary' used in the text?
The author uses 'rudimentary' to describe the early, yet consciousness-driven, stage of the new academic discipline of Muslim marketing on the scientific horizon of the 21st century.
- Quote paper
- MBA, M.Ed Ahmed Abdelmoumene (Author), 2010, The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/199892
