The concept is about a realisation of a traditional drive-in cinema in the agglomeration of Braunschweig/Hanover and to give the guests the chance to see the latest films or to reminisce with the best classic films. The attendents should experience car romance and another way of watching movies. As a special feature you can enjoy your favorite movie in your chosen classic car, like for example a Ford Mustang or a Volkswagen Beetle.
Table of Contents
1 Business idea
2 How to make money?
3 What are the costs?
4 Which target group should be reached?
5 Marketing
Objective and Topics
The primary objective of this assignment is to evaluate the feasibility and business potential of establishing a traditional drive-in cinema within the Braunschweig/Hanover region. The paper examines the operational model, revenue streams, cost structures, and target demographics necessary to reach a break-even point in this specific market.
- Concept realization for a drive-in cinema in a specific geographical agglomeration
- Financial modeling including revenue generation through admissions, catering, and sponsorships
- Cost management and operational expense analysis for a seven-month seasonal business
- Market segmentation and demographic profiling of potential visitors
- Strategic marketing approaches and pricing policy for customer acquisition
Excerpt from the Book
1 Business idea
The concept is about a realisation of a traditional drive-in cinema in the agglomeration of Braunschweig/Hanover and to give the guests the chance to see the latest films or to reminisce with the best classic films. The attendents should experience car romance and another way of watching movies. As a special feature you can enjoy your favorite movie in your chosen classic car, like for example a Ford Mustang or a Volkswagen Beetle.
The technical realisation will work via a projector and a silver screen to show the film and the audio track will get transmitted via radio frequency.
If guests want something to drink or to eat they can order it by giving a sign with a lolling flag at the car like it is typical to see during world championships in football.
The place of location for a drive-in could be any small town in the agglomeration of Braunschweig/Hanover like for example Lehrte, Peine or Sehnde. Those cities are close situated to the national highway Autobahn A2 and for this reason they have a good transport connection for potential visitors.
Summary of Chapters
1 Business idea: This chapter outlines the conceptual foundation of the drive-in cinema, focusing on technical requirements, location strategy, and the unique selling proposition within the Braunschweig/Hanover region.
2 How to make money?: This section details multiple income streams, including admission fees, catering sales, equipment rentals, and additional revenue from sponsorships and venue use during non-screening hours.
3 What are the costs?: The chapter identifies essential operational expenses such as personnel, land rental, marketing, and equipment, providing a calculated cost analysis to determine the break-even point.
4 Which target group should be reached?: This part analyzes the potential customer base in the region, focusing on demographic interest in leisure activities and the unique appeal of the drive-in format across different generations.
5 Marketing: This final chapter discusses pricing strategies and promotional activities, emphasizing the need for targeted advertising in locations frequented by individuals interested in leisure and automotive culture.
Keywords
Business-model, Drive-in, Cinema, Braunschweig, Hanover, Revenue, Cost analysis, Leisure time, Target group, Marketing, Sponsorship, Break-even, Automotive, Entertainment, Operations
Frequently Asked Questions
What is the core subject of this paper?
The paper evaluates the business model and feasibility of launching a drive-in cinema in the Braunschweig/Hanover area.
What are the central themes discussed in this assignment?
The central themes include business conceptualization, financial planning, location strategy, target audience identification, and marketing tactics.
What is the primary goal of the proposed business?
The primary goal is to establish a successful seasonal drive-in cinema that achieves a break-even point within its first seven months of operation.
Which scientific or analytical method is applied?
The author uses a business-case analysis method, involving financial calculations (revenue vs. costs) and market environment observation.
What topics are covered in the main body?
The main body covers the concept, specific revenue sources, detailed cost structures, target demographic profiling, and marketing strategies.
Which keywords characterize this work?
Key terms include Business-model, Drive-in, Cinema, Revenue, Cost analysis, and Marketing.
How is the revenue calculated for the project?
Revenue is calculated based on an assumed 1/3 capacity utilization, incorporating daily admission fees from 70 cars, food and beverage sales, and annual sponsorship income.
Why is the Braunschweig/Hanover region selected for this location?
The region is selected due to its high population density (3.5 million) and its proximity to the Autobahn A2, ensuring excellent accessibility for potential visitors.
- Quote paper
- Ricardo Apel (Author), 2011, Business model: drive-in cinema, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/193100
