The purpose of this study was to establish the impact of print media on the East African Integration. It was guided by five objectives which aimed at establishing the amount of coverage that print media gives to EAC issues, determining the issues given priority by the print media as regards EAC, establishing how print media frames issues related to EAC, establishing the accuracy, framing and balancing coverage of the East African Integration. The literature review for the study focused on such things as the integration of the African continent in general. The idea of integration has been encouraged by rapid spread of globalization which is forcing many countries of the world to come together to form regional blocks for closer cooperation in trade issues among others.
The agenda setting theory was advanced to explain the role of print media in the integration process. The study results validated all that is advocated by the agenda setting theory. The study used content analysis as a survey design. This entailed analyzing the contents of the articles dealing with East African Integration. In general the study shows that the print media as presented by The East African has a positive influence on issues of integration. Some of the articles published by the newspaper shows that trade, the economy, education, infrastructure and the common market protocol have benefited a lot from integration efforts.
Inhaltsverzeichnis (Table of Contents)
- Chapter One: Introduction
- Background
- Statement of the Problem
- Justification of the Study
- Objectives
- Research Questions
- Significance of the Study
- Limitations of the Study
- Assumptions of the Study
- Definition of Terms
- Chapter Outline
- Chapter Two: Literature Review
- Introduction
- African Integration
- Regional Integration in East Africa
- The Role of Communication in African Integration
- The Role of Communication in East African Integration
- The Structure of Print Media in East Africa
- Theoretical Framework
- Chapter Three: Research and Methodology
- Introduction
- Research Design
- Unit of Analysis
- Sample and Sampling Procedure
- Coding Procedures
- Data Analysis
- Chapter Four: Analysis and Interpretation of Data
- Introduction
- General Information on Various Articles
- Chapter Five
- Introduction
- Issues given priority by print media as regards EAC and how they are framed
- Chapter Six: Discussion of Results
- Introduction
- Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study critically analyzes the role of print media in the East Africa Community (EAC) integration. The main objective is to understand how print media portrays and influences the integration process.
- The history and evolution of East African integration.
- The role of communication, specifically print media, in regional integration.
- The structure and function of print media within East Africa.
- Analysis of print media coverage of EAC integration, including framing and prioritized issues.
- The impact of print media on public perception and support for EAC integration.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter One: Introduction provides background information on the history of East African integration efforts, leading to the establishment of the EAC. It outlines the study's objectives, research questions, and methodology. Chapter Two: Literature Review explores existing literature on African and East African integration, focusing on the role of communication in these processes. Chapter Three: Research and Methodology details the research design, sampling procedures, and data analysis techniques used in the study. Chapter Four: Analysis and Interpretation of Data presents the findings of the study based on the analysis of print media content. Chapter Five delves into specific issues highlighted in print media concerning the EAC and how these are presented.
Schlüsselwörter (Keywords)
East Africa Community (EAC), regional integration, print media, communication, Africa, development, media analysis, content analysis, framing, public perception.
- Quote paper
- Consolata Mutisya (Author), 2011, A Critical Analysis of Role of Print Media in the East Africa Community (EAC) Integration, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/186858
