The Importance of the Internet -
One of the most important trends over the last years was undisputedly the swift development from an
industrial to the so called information society1, with the World Wide Web leading the way.
According to a study of the EITO2 in 2008, 1.23 billion people worldwide used the internet in this year,
2010 it will likely be about 1.5 billion people (fig.1), not including the numerous cell phone users going
online by mobile telephony connection.3 Approximately 60% of the German population work with the
internet habitually, tending upwards 2% to 3% yearly. Furthermore, computers and laptops with an
internet termination are available in 75% of German households, The social reorganisation launches changes that not only individuals but above all companies should
take into consideration, being responsive to it. This requires an adoption of every corporate division to
the increasing virtualization.
Strategic Changes
The economic system is strongly shaped by prearranged framework conditions, especially by the
markets. Companies have to adapt in the extent external factors e.g. the internet are modifying
markets, to remain competitive.
Characteristics of the internet changing markets are:
• Velocity of information transfer;
• Synchronicity or interactivity;
• Small operating costs.
To be or remain successful in such an internet economy it is not sufficient to react to superficial
changes, but trends have to be identified early and incorporated actively in the company’s strategy as
well as in the resulting division strategy.
litical, and cultural activity.
Table of Contents
1. Introduction
1.1 The Importance of the Internet
1.1.2 Strategic Changes
2. What Kind of Internet Based Services Exist?
2.1 Classification by Interaction Degree
2.1.1 Information Strategy
2.1.2 Communication Strategy
2.1.3 Transaction Strategy
3. Concrete Configuration of the Service Systems
3.1 Information Systems
3.1.1 Homepage and Self-Presentation
3.1.2 Frequently Asked Questions
3.1.3 Databases
3.2 Communication Systems
3.2.1 Homepage Features
3.2.2 Newsletter
3.2.3 Social Media
3.3 Transaction Systems
4. Case Studies
4.1 Information Strategy Example
4.2 Communication Strategy Example
4.3 Transaction Strategy Example
4.4. Different Realization of Strategies
5. Another Definition of “Internet Based Service Strategies”
5.1 Integration of an Internet Based Recruiting Service
5.2 Intranet and Similar Employee Platforms
6. Deficits of Today’s Internet Based Service Strategies
6.1 Main Causes
6.1.1 Lack of Integration Ability
6.1.2 Lack of Trust in the Security of Electronic Services
6.2 Conclusion
Objectives and Topics
The seminar paper aims to analyze different concepts of internet-based service strategies and evaluate their concrete implementation within corporate environments. It explores how companies adapt their service models to the digital landscape to remain competitive and improve customer interaction.
- Evolution from industrial to information society
- Classification of services: Information, Communication, and Transaction
- Concrete configuration and technical implementation of service systems
- Practical case studies across various retail and service industries
- Barriers to implementation, including security concerns and technical integration
Excerpt from the Book
3.3 Transaction Systems
A transaction is an agreement, communication, or movement carried out between separate entities or objects, often involving the exchange of items of value, such as information, goods, services, and money.
As we can see, the transactional internet based service strategy is widely spread in almost every branch. Examples are:
• Online Shops
• Download Sites
Music files
Movies
Documents
ebooks etc.
• Online Banking
• Online Money Transfer
• Career Sites / Online Application
Summary of Chapters
1. Introduction: Examines the trend towards the information society and discusses how the increasing virtualization of corporate divisions demands new strategic management approaches.
2. What Kind of Internet Based Services Exist?: Defines the classification of internet services into Information, Communication, and Transaction strategies based on their degree of interaction.
3. Concrete Configuration of the Service Systems: Details the technical and functional components required for Information, Communication, and Transactional systems, such as homepages, FAQs, and databases.
4. Case Studies: Provides practical examples of the three strategies by analyzing companies like EDEKA, ACADEMY, and AMAZON.
5. Another Definition of “Internet Based Service Strategies”: Expands the scope of service strategies to include internal stakeholders, specifically focusing on recruiting and intranet platforms.
6. Deficits of Today’s Internet Based Service Strategies: Addresses the challenges of implementing internet-based services, specifically focusing on technical integration issues and security concerns.
Keywords
Internet Based Service Strategies, Information Society, Strategic Management, Interaction Degree, Information Strategy, Communication Strategy, Transaction Strategy, Service Systems, Homepage Design, E-Commerce, Digital Integration, IT Security, Online Recruiting, Customer Interaction, Virtualization.
Frequently Asked Questions
What is the core focus of this paper?
The paper examines how businesses utilize the internet to provide services and interact with customers, categorized into information, communication, and transaction strategies.
What are the central themes of the work?
Key themes include the evolution of the internet economy, strategic business adaptation, the architecture of digital service systems, and the practical implementation of these strategies in real-world scenarios.
What is the primary objective of the research?
The objective is to elucidate and evaluate various internet-based service concepts and demonstrate their application through current web features and company-specific examples.
Which scientific methodology is employed?
The paper uses an analytical and descriptive approach, supported by industry studies and comparative case study analysis to illustrate different implementation models.
What topics are covered in the main section?
The main section covers the classification of service strategies, the technical configuration of these systems, specific case study analyses, and an investigation into current deficits regarding security and integration.
How would you characterize this paper with keywords?
The paper is best characterized by terms such as Internet Based Service Strategies, Strategic Management, E-Commerce, and IT Security.
How does the author define a "Transaction" in this context?
A transaction is defined as an agreement or movement between separate entities involving the exchange of items of value, such as money, goods, or information.
Why does the author consider security a critical deficit?
The author identifies that the acceptance of online services depends heavily on trust; without guaranteed IT security, customers are reluctant to engage in sensitive transactions like banking or money transfers.
- Quote paper
- Nadine Ghanawi (Author), 2010, Internet Based Service Strategies, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/175043
