The study on the Impact of Social Media Marketing with Reference to Zomato aims to explore how social media platforms influence consumer behavior and brand perception in the food delivery and restaurant industry, specifically focusing on Zomato. With the increasing reliance on digital platforms for marketing and customer engagement, Zomato has adopted social media marketing strategies to boost its visibility, customer interactions, and brand loyalty. The research will examine how various social media channels, such as Instagram, Facebook, and Twitter, have impacted customer awareness, preferences, and purchasing decisions. The study's sample size consists of 100 participants, who are regular users of Zomato and actively engage with the brand through its social media presence. The analysis will be based on simple percentage analysis, allowing the identification of trends and patterns in the relationship between social media engagement and consumer choices. Key areas of investigation include the effectiveness of promotional campaigns, customer feedback, the role of influencers, and the overall perception of Zomato's online presence. The findings aim to provide valuable insights into how social media marketing strategies have contributed to Zomato's growth and brand recognition, ultimately shaping customer satisfaction and loyalty. This research contributes to understanding the role of digital marketing in enhancing customer engagement in the competitive food industry.
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- A. M. Joseph Kumar et. al (Autor:in), 2025, The Impact of Social Media Marketing on Consumer Behavior. A Case Study on Zomato, München, GRIN Verlag, https://www.hausarbeiten.de/document/1618797
