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Go to shop › Business economics - Offline Marketing and Online Marketing

The Role of Big Data in Hyper Targeted Campaigns

Title: The Role of Big Data in Hyper Targeted Campaigns

Research Paper (postgraduate) , 2024 , 58 Pages , Grade: A

Autor:in: M. Arul Jothi (Author)

Business economics - Offline Marketing and Online Marketing

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Summary Details

In the digital era, businesses are increasingly leveraging big data to drive hyper-targeted marketing campaigns, enabling precise audience segmentation and personalized engagement. This study explores the mechanisms, benefits, and ethical concerns surrounding the use of big data from a company’s perspective. It examines how advanced analytics, artificial intelligence, and predictive modeling empower organizations to tailor marketing efforts, optimize resource allocation, and enhance customer experience. Through case studies of industry leaders such as Netflix, Amazon, Spotify, and Coca-Cola, the research highlights real-world applications of big data in consumer behavior analysis, content recommendations, and product innovation. Additionally, the study addresses consumer privacy concerns, emphasizing the need for ethical data governance and transparency in marketing practices. The findings underscore the dual impact of big data: while it offers significant business advantages, maintaining consumer trust requires responsible data usage and compliance with privacy regulations. The study concludes that companies must strike a balance between data-driven personalization and ethical considerations to sustain long-term customer loyalty and competitive advantage in the evolving digital landscape.

Details

Title
The Role of Big Data in Hyper Targeted Campaigns
Course
Information Systems
Grade
A
Author
M. Arul Jothi (Author)
Publication Year
2024
Pages
58
Catalog Number
V1582641
ISBN (eBook)
9783389139790
Language
English
Tags
role data hyper targeted campaigns
Product Safety
GRIN Publishing GmbH
Quote paper
M. Arul Jothi (Author), 2024, The Role of Big Data in Hyper Targeted Campaigns, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/1582641
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Excerpt from  58  pages
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