This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.
Scientific Essay , 2010 , 8 Pages , Grade: 2,0
Autor:in: Michael Kofler (Author)
Business economics - Offline Marketing and Online Marketing
This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.