This paper examines the concept of critical marketing, tracing its historical development, key models, and the evolution of scholarly perspectives. A specific focus is placed on feminist advertising, or ‘femvertising,’ to understand its relationship with critical marketing and its potential as a tool for gender equality and female empowerment. By analyzing past literature and current practices, the paper evaluates the merits of femvertising and its role in the broader feminist movement.
The discussion aims to determine whether femvertising represents a genuine shift towards critical marketing principles or remains a superficial trend capitalizing on feminist ideals. Furthermore, the paper explores the future trajectory of critical marketing and femvertising, offering insights into their potential to drive meaningful societal change.
- Quote paper
- Samiat Olayide (Author), 2024, The Role of Femvertising in Critical Marketing. Evolution, Impact, and Future Directions, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/1544050
