Since the introduction of the World Wide Web in 1995, the Internet has changed the way the world disseminates information. It became a global medium for the distribution and exchange of information among the users. Today it is a fast and cost effective vehicle for worldwide communication business-to-business (B2B), business-to-customer (B2C) or customer-to-customer (C2C).
Every day companies, organizations, networks or individuals try to develop a presence on the web, competing for attention across the look of their site. The quality of the presentation in combination with different techniques and technologies determines the success or failure (meaning: will the user stay or go) of the presented subject.
To evaluate the effectiveness of a web site, several evaluation tools have been made up in the last years. The purpose of this report is to give an overview of key aspects to use when to evaluate a website and how they can be applied. Four chosen websites will be described and evaluated by means of a grading rubric. Furthermore it will be identified and demonstrated on the examples how many different tools and techniques can be used by a marketer to create an efficient image of a company in the public.
Table of Contents
- Introduction
- Overview of Key Aspects to Use When Evaluating a Web Site
- Narrative Description of Web Sites
- NCR - Transforming Transaction into Relationships
- Garnier - Beauty Bar
- Wonka
- Diskussion of the Web Site Analysis
- Conclusion
- References
- Appendix
- List of Tables and Illustrations
Objectives and Key Themes
This report aims to provide an overview of key aspects to use when evaluating a website and how they can be applied. It analyzes four chosen websites using a grading rubric, demonstrating how different tools and techniques can be utilized by marketers to create an effective online presence.
- Evaluation methodologies for websites
- Key aspects of effective web design
- Analysis of specific website examples
- Marketing techniques used in web design
- The impact of web presence on company image
Chapter Summaries
- Introduction: This chapter introduces the concept of the Internet as a medium for information dissemination and business communication. It highlights the importance of effective web design for attracting and retaining users.
- Overview of Key Aspects to Use When Evaluating a Web Site: This chapter discusses three evaluation methodologies for websites, focusing on criteria for measuring website quality, such as entertainment, informativeness, organization, and technical elements.
- Narrative Description of Web Sites: This chapter presents a narrative description of four websites, NCR, Garnier, Google, and Wonka. It analyzes their design, content, and technical aspects, highlighting the use of different techniques to communicate their message to potential customers.
Keywords
This report focuses on web marketing tools and techniques, website evaluation methodologies, online presence, branding, and effective web design strategies. It analyzes specific websites, such as NCR, Garnier, Google, and Wonka, as examples of successful web marketing implementations.
- Quote paper
- Gisela Schneider (Author), 2002, Report on Web Marketing Tools, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/14895
