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1.2 Klärung zentraler Begriffe

1.2.1 Neue Musik

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1.2.2 Klassik/klassische Musik und Kunstmusik

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1.2.3 Popularmusik und Gebrauchsmusik

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1.2.4 Musikvermittlung

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1.3 Betrachtungen zur Musikvermittlung

1.3.1 Gründe für die Notwendigkeit von Musikvermittlung

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1.3.3 Gründe für die Förderung und Vermittlung von klassischer Musik

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2.1 Leitziel des Projektes und Ausdifferenzierung in Ansätze

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2.1.1 Erster Ansatz: Distanzabbau

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2.1.2 Zweiter Ansatz: Erzeugung und Steigerung von Aufmerksamkeit

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2.1.3 Dritter Ansatz: Zielgruppenorientierung

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2.2 Zielgruppenanalyse

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2.2.1 Entwicklungspsychologische Faktoren

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2.2.2 Bedeutung des Bildungsniveaus

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2.2.3 Motivation und Motive

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2.2.4 Freizeitgestaltung

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2.2.5 Markenverhalten

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3.3.6 One

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3.3.7 Abfilmen der Interpreten

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3.3.8 Texteinblendung zu ‚Früher oder später’

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3.3.9 Erklärung durch den Komponisten

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3.3.10 Verabschiedung und Outro

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4. Evaluation des Konzertes

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Inhaltsverzeichnis

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Flyer (skalierte Version)

Abb. 22: Flyer 'Alles glänzt...so schön neu!'

Plakat (skalierte Version)

Abb. 23: Plakat 'Alles glänzt...so schön neu!'

Abb  24: Rundschreiben an die Instrumentaldozenten  

Abb  25: Brief an die Lehrkräfte der Würzburger Gymnasien  

Ablaufplan Konzert

Tabelle 10: Konzertablauf

Abb  26: Fragebogen mit Einleitung  

Abb  28: Ausgefüllter Fragebogen, Beispiel 1b  

Abb  30: Ausgefüllter Fragebogen, Beispiel 2b  

Abb  32: Ausgefüllter Fragebogen, Beispiel 3b  

Abb  33: Ausgefüllter Fragebogen, Beispiel 4a  

Abb  35: Ausgefüllter Fragebogen, Beispiel 5a  

Zusammenfassung

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