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Marketing, Lebensqualität, Nachhaltigkeit. Greenwashing und Bluewashing Maßnahmen
Autor:in:
Nicole Schulskis (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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US$ 24.99
Gestaltungsmittelanalyse von McDonald’s Psychologische Implikation eines Markenrelaunches
Autor:in:
Sascha Gnoss (Author)
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Bachelor Thesis , 2013 , Grade: 1,5
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Einsatz multisensualer Reize in der strategischen Messekommunikation
Optimierungspotentiale der Kommunikation für nachhaltige Messeauftritte
Autor:in:
Arne Dübbert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
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Social Media Monitoring - Krisenherde frühzeitig erkennen
Autor:in:
Bachelor of Arts Sabrina Stiller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
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Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
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Bachelor Thesis , 2012 , Grade: 1,7
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Interaktion von Unternehmen mit Kunden in sozialen Netzwerken
Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern
Autor:in:
Pascal Mansmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
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Das Kindermarketing von McDonald's. Markenbindung und Markenaufbau bei jungen Zielgruppen
Autor:in: Anonymous
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Seminar Paper , 2022 , Grade: 1,3
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Die Marktforschungsmethoden der Sozialen Medien. Eine Analyse von Facebook, Google und Blogs
Autor:in: Anonymous
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Seminar Paper , 2018 , Grade: 1,0
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Live Video Broadcasting. Konzept zur Steigerung des digitalen Markenimages einer Luxusmarke
Autor:in:
Marten Anton Wolters (Author)
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Term Paper , 2018 , Grade: 1,7
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Welche Auswirkungen hat Sharing Economy auf die Gesellschaft? Analyse vom Car-Sharing-System "Uber"
Autor:in:
Dario De Luca (Author)
Category:
Diploma Thesis , 2017 , Grade: 1.2
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US$ 18.99
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Autor:in:
Linh Dang (Author)
Category:
Seminar Paper , 2015 , Grade: 1,7
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US$ 18.99
Augmented Reality im Marketing. Eine empirische Analyse des Konsumentenverhaltens am Beispiel der virtuellen Erweiterung klassischer Printwerbung
Autor:in:
Johannes Fries (Author)
Category:
Term Paper , 2014 , Grade: 1,00
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US$ 18.99
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Besonderheiten und Beispiele
Autor:in:
Sophie Rauschenbach (Author)
Category:
Term Paper , 2017 , Grade: 1.0
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US$ 19.99
Validating the social media strategies of adidas and Nike on Facebook and Instagram
Autor:in:
Anna Lena Bischoff (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,7
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US$ 19.99
Social-Media-Marketing im Bereich Business-to-Business (B2B). Zielsetzungen und Handlungsempfehlungen
Autor:in:
Felix Ohnesorg (Author)
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Term Paper , 2016 , Grade: 1,3
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US$ 20.99
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Autor:in:
Tanja Gesierich (Author)
Category:
Academic Paper , 2008
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US$ 19.99
Einführung ins Social Media Marketing. Begriffsdefinition und die wichtigsten Marketing-Kanäle
Autor:in:
Simon Etzel (Author)
Category:
Academic Paper , 2011
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Social Applications, Social Commerce und Viral Marketing. Die Social Software als Zukunftsperspektive der Gesellschaft
Autor:in:
Harula Zitaki (Author)
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Academic Paper , 2008 , Grade: 1,1
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US$ 19.99
Die Wirkung von Netzwerkeffekten in sozialen Netzen
Autor:in:
Mandy Ludewig (Author)
Category:
Diploma Thesis , 2014 , Grade: 1,3
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US$ 20.99
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Autor:in:
Laura Peter (Author)
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Bachelor Thesis , 2014 , Grade: 1,0
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US$ 19.99
Die Motivation für die Nutzung Sozialer Netzwerke: Facebook
Eine empirische Analyse
Autor:in:
Güler Ay (Author)
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Bachelor Thesis , 2013 , Grade: 1,7
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US$ 19.99
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Autor:in:
Fabian Tief (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,0
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US$ 18.99
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Autor:in:
Carolin Kaesler (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 19.99
Car Innovation 2020 am Beispiel der Automarke Audi
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Autor:in:
M.A. Katharina Lahner (Author)
Category:
Seminar Paper , 2011 , Grade: 1,00
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US$ 18.99
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Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
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US$ 19.99
Social Media and Luxury Brands
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 2,0
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US$ 19.99
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Autor:in:
Sigrun Gindorff (Author)
Category:
Project Report , 2012
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US$ 20.99
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Autor:in:
B.Sc. Annika Weckner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
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US$ 18.99
Die Einbindung sozialer Netzwerke in die Datenanreicherung und -gewinnung im CRM
Dargestellt am Beispiel von Facebook
Autor:in:
Stefan Ripperda (Author)
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Bachelor Thesis , 2011 , Grade: 1,5
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US$ 20.99
Integration Sozialer Netzwerke in Recruiting-Prozesse
Kür oder Pflicht?
Autor:in:
Ines Zehner (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,5
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US$ 20.99
Zur Relevanz und Erzeugung von Transparenz in der Kommunikation über die Mittelverwendung von Nonprofit-Organisationen
Autor:in:
Dorothée Grün (Author)
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Bachelor Thesis , 2010 , Grade: 1,7
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US$ 20.99
Erfolgspotenziale von Social Media in der Hotellerie
Am Fallbeispiel von Online-Hotelbewertungen der Falkensteiner Hotels
Autor:in:
Mag. (FH) Matthias Wieser (Author)
Category:
Diploma Thesis , 2009
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US$ 18.99
Die Handlungsrelevanz des Wissens über Handlungen Multinationaler Unternehmen für die Kaufentscheidung
Eine Befragung
Autor:in:
Master of Arts UZH Stefan Heini (Author)
Category:
Scientific Study , 2007 , Grade: 1.5
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US$ 18.99
Total Quality Management - Darstellung, Voraussetzungen und Kritik
Autor:in:
Roy Jaekelmann (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
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US$ 18.99
Kommunikations- und Distributionsstrategien im Markt der innovativen Produkte der Generation 50+
Autor:in:
Andrea Verhohlen (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
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US$ 19.99
Corporate Social Responsibility - Implementierung einer amerikanischen Philosophie in die deutsche Unternehmenskultur
Autor:in:
Achim Groeling (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2,0
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US$ 19.99
Imageanalyse und Segmentierung am Beispiel des Freimarktes Implikationen für das Markenmanagement von Events unter besonderer Berücksichtigung von Volksfesten
Autor:in:
Jana Beining (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
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US$ 19.99
Vertriebsstrukturen im Automobilbereich in Deutschland
Autor:in:
Carl Biedermann (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
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US$ 18.99
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Autor:in:
Benjamin Endlich (Author)
Category:
Term Paper , 2005 , Grade: 2,3
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US$ 19.99
Rahmenbedingungen und Einschränkungen der Werbung in Deutschland
Autor:in:
Ralph Bechtel (Author)
Category:
Seminar Paper , 2004 , Grade: 1,0
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US$ 19.99
Corporate Identity Management. Aufbau einer ganzheitlichen Unternehmensidentität
Autor:in:
Christian Holfelder (Author)
Category:
Research Paper (undergraduate) , 2004 , Grade: 1,3
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US$ 18.99
Cause-related Marketing - Relevance and Application in British Cancer Charities
Autor:in:
Jenny Walther (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0 (A)
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US$ 18.99
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Autor:in:
Joscha Prinz (Author)
Category:
Academic Paper , 2021 , Grade: 1,3
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US$ 18.99
Influencer Marketing auf Instagram. Ein strategisch vielversprechendes Instrument für das Social Media Marketing?
Mit einer Praxisreflektion zum Unternehmen Clark Germany GmbH
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Munieb Ali Zeidan (Author)
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Term Paper , 2022 , Grade: 2,7
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US$ 18.99
Business Model Canvas von Lidl und Analyse der Multi-Channel-Kampagne "Lidl Plus"
Autor:in: Anonymous
Category:
Project Report , 2021 , Grade: 1,7
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US$ 18.99
Social-Media-Strategien. Am Beispiel der Odernichtoderdoch GmbH
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
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Das Controlling der Social-Media-Aktionen im Paid- und Owned-Media-Bereich
Autor:in:
Bianca Müller (Author)
Category:
Seminar Paper , 2021 , Grade: 1,3
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Digital Selling. Potenzialevaluation einer Adaption von Social Selling für B2B-Geschäftsbeziehungen im Bereich der Finanzdienstleistungen
Autor:in:
Michael Poiger (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 16.99
Steigerung von Markenbekanntheit mithilfe von Instagram am Beispiel von Daniel Wellington
Autor:in:
Melis Yilmaz (Author)
Category:
Academic Paper , 2021
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US$ 18.99
Influencer-Marketing. Eine Übersicht über Erfolgsfaktoren und Herausforderungen
Autor:in:
Sabrina Meilke (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 18.99
Persona Konstruktion und Entwicklung eines Customer Journey Mappings für einen Premium-Automobilhersteller
Autor:in:
Marc Froning (Author)
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Term Paper , 2020 , Grade: 1,3
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US$ 17.99
Influencer Marketing auf Instagram am Beispiel der Firma ooshi
Autor:in: Anonymous
Category:
Term Paper , 2019
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US$ 17.99
Influencer-Kampagnen als Teil der Social Media-Strategie
Autor:in:
Thu Thao Duong (Author)
Category:
Academic Paper , 2020 , Grade: 2,3
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US$ 18.99
Electronic-Word-of-Mouth-Marketing in Online-Communities und sozialen Netzwerken
Entstehung, Bedeutung und Einflussfaktoren
Autor:in:
Carla Riedel (Author)
Category:
Seminar Paper , 2019 , Grade: 1,0
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US$ 17.99
Chancen und Gefahren des Einsatzes von Social Media im Veranstaltungsmarketing öffentlicher Events
Autor:in:
Marie-Claire Royda (Author)
Category:
Term Paper , 2020 , Grade: 1,7
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US$ 18.99
Optimierung des Eventmarketings durch Social-Media-Kommunikation
Autor:in:
Nicole Gall (Author)
Category:
Project Report , 2019 , Grade: 2,0
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US$ 18.99
Auswirkung von Social Media auf die Entwicklung der Marketingstrategien der Automobilindustrie
Autor:in:
Leonard Oehme (Author)
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Term Paper , 2018 , Grade: 1,5
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US$ 16.99
Cause-related Marketing
Ausgestaltungselemente einer Cause-related Marketing Aktion und ihre Erfolgswirkung
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 1,7
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US$ 18.99
Chancen und Risiken des Influencer Marketing
Autor:in:
Louisa Hawighorst (Author)
Category:
Term Paper , 2019 , Grade: 1,7
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US$ 18.99
Hat die Werbekennzeichnungspflicht bei kommerziellen Beiträgen von Influencern negative Auswirkungen auf die Kundenbindung?
Eine Analyse der Situation Instagrams
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Melisa Gündogdu (Author)
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Term Paper , 2019 , Grade: 1,3
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US$ 18.99
Analyse des Einflusses der Vertrauenswürdigkeit eines YouTube-Stars auf die Emotionalität einer Werbebotschaft
Autor:in:
Robin Anderer (Author)
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Seminar Paper , 2017 , Grade: 2,0
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US$ 17.99
Erfolgsfaktoren für das Kundenmanagement in Social Media
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Anna-Lena Seidl (Author)
Category:
Seminar Paper , 2019
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US$ 17.99
Online und Social Communication Touchpoints bei Tourismusunternehmen
Autor:in:
Viola Hoffmann (Author)
Category:
Seminar Paper , 2019 , Grade: 2,0
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US$ 17.99
Influencer Marketing als strategisches Instrument im Social Media Marketing. Ein erfolgsversprechender Ansatz?
Autor:in:
Sabrina Lentzsch (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 2,0
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US$ 16.99
Social Media Marketing für kleine und mittlere Unternehmen
Chancen und Risiken für das Kosmetik- und Nagelstudio Handtdesign
Autor:in:
Steffen Handt (Author)
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Case Study , 2017 , Grade: 1,8
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US$ 18.99
Corporate Social Responsibility in der Kosmetikbranche
Welchen Einfluss haben die CSR-Aktivitäten der Unternehmen auf die Kundenbeziehungen in der Kosmetikbranche?
Autor:in:
Johanna Umstätter (Author)
Category:
Term Paper , 2019 , Grade: 1,3
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US$ 17.99
Influencer Marketing und der Einfluss auf das Kaufverhalten
Autor:in:
Cindy Russmann (Author)
Category:
Term Paper , 2018 , Grade: 1,7
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US$ 18.99
Einsatz des Marketingmix in sozialen Einrichtungen. Möglichkeiten und Herausforderungen
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2017 , Grade: 1,4
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US$ 18.99
Chancen und Grenzen von Social Media Marketing in Kreditinstituten
Autor:in:
Michael Grom (Author)
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Project Report , 2018 , Grade: 2,3
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US$ 18.99
Die Nutzung sozialer Medien in Unternehmenskrisen. Einfluss auf die klassische Krisenkommunikation und strategischer Einsatz
Autor:in:
Sandra Heimrich (Author)
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Term Paper , 2016 , Grade: 1,3
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US$ 18.99
B2C-Kommunikation über Social-Media-Kanäle in Frankreich
Autor:in:
Ariana Reinecke (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
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US$ 18.99
Fernsehwerbungen der Deutschen Telekom AG und ihre Wirkung auf Zuschauer
Eine Analyse zweier ausgewählter Fernsehwerbespots aus den Jahren 2012 und 2017
Autor:in:
Josianne Jonelat (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 2,7
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US$ 16.99
Facebook. Eine kritische Diskussion der Anwendungspotentiale für KMU
Autor:in:
Jana Islakar (Author)
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Seminar Paper , 2018 , Grade: 2,0
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US$ 18.99
Nachhaltigkeitsmarketing von Fußballclubs der 1. Bundesliga
Überblick und Analyse von Vereinsbestrebungen hinsichtlich ihrer Nachhaltigkeitsmarketing-Kommunikationspolitik
Autor:in:
Jonas Strasser (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,0
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US$ 18.99
Social Media Marketing. Die richtige Positionierung eines Unternehmens in Facebook
Autor:in: Anonymous
Category:
Term Paper , 2013 , Grade: 1,7
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US$ 18.99
Social Media Advertising. Funktion und Wirkung bei Facebook
Autor:in:
Kira Bohlmann (Author)
Category:
Seminar Paper , 2017 , Grade: 1,3
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US$ 18.99
Der Einsatz von Social Media zur Neukundengewinnung in Deutschland und China
Autor:in:
Carl Johann Komp (Author)
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Seminar Paper , 2018 , Grade: 2,7
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US$ 17.99
Social Media als Aufgabenstellung im Dienstleistungsmanagement
Autor:in:
Nuh Düger (Author)
Category:
Seminar Paper , 2017 , Grade: 1,3
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US$ 17.99
Leitfaden zum erfolgreichen Einsatz von "Sozialen Medien" in Change Management Projekten
Autor:in:
Inken Bräger (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 2,3
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US$ 18.99
Das Social Media Marketing des Unternehmens Nike
Autor:in:
Nico Ballbach (Author)
Category:
Term Paper , 2017
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US$ 18.99
Alternative Suchsysteme und Touchpoints für highinvolvierte, suchende Konsumenten
Am Beispiel Second-Hand-Shop für Markenkleidung
Autor:in:
Matthias Przybilla (Author)
Category:
Research Paper (undergraduate) , 2017 , Grade: 1,7
Price:
US$ 18.99
Die Werbewirkung von Facebook Ads im Rahmen von Paid Media in sozialen Medien
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Die Bedeutung von Facebook Marketing für die Wettbewerbsfähigkeit von Unternehmen
Mit SWOT Analyse der Vor- und Nachteile
Autor:in:
Lars Steilmann (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
Untersuchung der Einflussfaktoren des Kaufverhaltens von Bio-Lebensmitteln in der deutschsprachigen Region
Autor:in:
Gerrit Knein (Author)
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Category:
Research Paper (undergraduate) , 2017 , Grade: 1,7
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US$ 18.99
Zielgruppenorientiertes Business-to-Busness-Advertising im Social Media Marketing. Am Beispiel des Start-Ups EATell
Autor:in:
Andreas Blam von Hanstein (Author)
Category:
Term Paper , 2017
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US$ 17.99
Wie effektiv ist virales Marketing? Eine Untersuchung verschiedener Kampagnen
Mit Mundpropaganda statt Budget zum Erfolg?
Autor:in:
Anna Rüttger (Author)
Category:
Term Paper , 2017 , Grade: 1,3
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US$ 17.99
Die französische Luxusgüterindustrie als Effekt der höfischen Gesellschaft
Autor:in:
Elmedina Blaca (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,7
Price:
US$ 17.99
Ethics and Trust. A Literature Review on Cloud Computing Services
Autor:in:
Anna Lena Bischoff (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,7
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US$ 18.99
Nutzungsverhalten von WhatsApp in der Praxis von Berufsbetreuern
Eine Datenerhebung
Autor:in:
Aileen Schulz (Author)
Category:
Project Report , 2016 , Grade: 2,0
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US$ 17.99
Kann man über moderne Medien seiner Betreuerpflicht gerecht werden?
Möglichkeiten der Gestaltung der persönlichen Kontakte anhand moderner Medien in der täglichen Betreuungsarbeit mit jungen Volljährigen hinsichtlich eines angemessenen Nähe- und Distanzverhältnisses
Autor:in:
Aileen Schulz (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 2,1
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US$ 16.99
Determinanten des Kaufverhaltens junger Konsumenten und deren Nutzen für das Markenmanagment
Autor:in:
Veronika Ganser (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,7
Price:
US$ 18.99
Die Fashionmarke „Primark“. Auf dem Weg zur Nachhaltigkeit oder doch nur Greenwashing?
Analyse und Bewertung des Textilherstellers im Hinblick auf Nachhaltigkeitsaspekte
Autor:in:
Charlotte Kierdorf (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 17.99
Strategisches Online-Marketing
Entwicklung eines Marketing-Konzepts für The Duke Gin
Autor:in:
Alexander Bodev (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,7
Price:
US$ 17.99
Der Virtual Conformist. Selbstidentität, Motivation und Lebenskonzept
Autor:in:
Alexander Pilipas (Author)
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Hendrik Wilz (Author)
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 18.99
Unternehmen und Social Media. Erfolgskonzepte in den sozialen Netzwerken
Autor:in:
Rochus Stobbe (Author)
Category:
Term Paper , 2014 , Grade: 2
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US$ 17.99
Verantwortung durch Tradition und Werte leben. Storytelling als Teil der internen CSR-Kommunikation
am Beispiel des 1. FC Kaiserslautern
Autor:in:
Christian Roos (Author)
,
Tina Schmitt (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 2,0
Price:
US$ 18.99
Die Auswirkungen von Persönlichkeitseigenschaften individueller Akteure auf deren Handeln und Erfahrungen in Nutzungsprozessen
Autor:in:
Lukas Hackl (Author)
Category:
Seminar Paper , 2015 , Grade: 1.3
Price:
US$ 17.99
Gender-Marketing. Die geschlechtsspezifische Kommunikation in den Medien im Fall Fall Coca-Cola
Absurdität oder Notwendigkeit?
Autor:in:
Inna Baier (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 18.99
Facebook als Kommunikationsinstrument. Chancen und Risiken für Dienstleistungsunternehmen
Autor:in:
Henry Starck (Author)
Category:
Seminar Paper , 2015 , Grade: 1,7
Price:
US$ 18.99
Der Einsatz von Social Media im Bereich der Schweizer Motorfahrzeugversicherungen
Autor:in:
Max Maier (Author)
Category:
Seminar Paper , 2015 , Grade: 5,5
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US$ 16.99
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