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Analoge und digitale Kommunikation. Eine kritische Analyse ausgewählter Kommunikationsbereiche in Unternehmen
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Christian Strunz (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1,3
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Strategische Aufgaben des Marketing im Mittelstand am Beispiel eines Wurstherstellers
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Thomas Eisenacher (Author)
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Bachelor Thesis , 2014 , Grade: 2,3
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Verpackungspolitik für Produktinnovationen
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Tanja Voth (Author)
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Bachelor Thesis , 2014 , Grade: 1,3
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Gaming und kommerzielle Kommunikation von Videospielen
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Frank Backa (Author)
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Bachelor Thesis , 2014 , Grade: 2,0
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Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding
Ziele, Gestaltungsansätze, Wirkungen auf das Kaufverhalten und Erfolgsvoraussetzungen aus Sicht des Handels
Autor:in:
Julia Kömhoff (Author)
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Master's Thesis , 2014 , Grade: 2,3
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Die Wirkung von Netzwerkeffekten in sozialen Netzen
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Mandy Ludewig (Author)
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Diploma Thesis , 2014 , Grade: 1,3
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Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
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Katharina Loos (Author)
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Bachelor Thesis , 2013 , Grade: 2,0
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Word of Mouth-Strategien im Marketing und deren Erfolgswirkung
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Jennifer Fries (Author)
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Diploma Thesis , 2014 , Grade: 2,0
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Mass Customization. Potenziale und Herausforderungen kundenindividueller Massenproduktion
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Julian Schütze (Author)
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Bachelor Thesis , 2014 , Grade: 1,3
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Effekte visueller Komplexität in der Wahrnehmung von Werbung
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B.A. Sophia Bayer (Author)
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Bachelor Thesis , 2013 , Grade: 2,0
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Facebook und Social Media: Neukundengewinnung im Privatkundengeschäft von Banken
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Sarah Hilpert (Author)
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Bachelor Thesis , 2014 , Grade: 2,0
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Die Vermarktung von Musik
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Daniel Hasler (Author)
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Bachelor Thesis , 2011 , Grade: 2,6
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Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
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Julian Boguschewski (Author)
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Bachelor Thesis , 2013 , Grade: 1,3
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Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
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Julia Göthe (Author)
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Bachelor Thesis , 2013 , Grade: 1,7
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Green the Crowd. Communicating Sustainability through Open Air Music Festivals
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Franziska Hillmer (Author)
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Master's Thesis , 2012 , Grade: 1,0
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Erfolgreiches Social Media für Kunstgalerien
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Charlotte Valentin (Author)
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Bachelor Thesis , 2012 , Grade: 1,3
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Brainshopping. Entwicklung von Erfolgskriterien für die neuronale Gestaltung von Supermärkten
Implikationen des Neuromarketing für den Lebensmitteleinzelhandel
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Anna-Lena Schäfer (Author)
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Bachelor Thesis , 2013 , Grade: 1,0
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US$ 36.99
Rising Star Ambush Marketing
Wege zur erfolgreichen Kommunikationsstrategie
Autor:in:
Sören Johannsen (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 16.99
Marktpotentiale und Perspektiven für europäische Unternehmen in Zentralasien
Dargestellt am Beispiel des Tourismus in der Mongolei
Autor:in:
Jennifer Draba (Author)
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 36.99
Marketinginnovation. Status Quo & Ausblick, Driver und Barrieren.
Die neue Chance für "Made in Germany"
Autor:in:
Philipp Domsch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 43.99
Entwicklung und Gestaltung von Markennamen unter Berücksichtigung der psychologischen Wirkung
Autor:in:
Master of Science Peter Lanig (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Die Anwendung partizipativer Preismechanismen im Internet
Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Alumniorganisationen als Instrument der Kundenbindung an Hochschulen am Beispiel von AKADalumni e.V.
Autor:in:
Jens Huke (Author)
Category:
Diploma Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Virales Marketing in der Automobilindustrie
Vorübergehender Trend oder nachhaltiges Kommunikationsinstrument?
Autor:in:
Master of Science Markus Figiel (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
Autor:in:
Master of Arts M.A. International Management Paul Kammerer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Möglichkeiten und Grenzen der Vermarktung nachhaltiger Produkte am Beispiel von Ökostrom
Autor:in:
Tom Sperner (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Prominente als Markenbotschafter
Chancen, Risiken und Herausforderungen
Autor:in:
Anna-Lena Dudek (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 31.99
The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
Autor:in:
Jasmin Schawalder (Author)
Category:
Master's Thesis , 2013 , Grade: 19/20
Price:
US$ 51.99
Affiliate-Marketing als ergänzendes Instrument des Vertriebs
Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Carolin Ehrhardt (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 19.99
Aktuelle Erkenntnisse der Hirnforschung und Implikationen für die Werbegestaltung
Autor:in:
Jennifer Ziegner (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 16.99
Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke
Marketingkooperation mit Beauty- und Lifestylebloggern
Autor:in:
Nicole Zimmermann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 16.99
Retourenmanagement im E-Commerce
Wie setzen die größten Online-Shops Deutschlands ihr Retourenmanagement ein?
Autor:in:
Jeannette Lichey (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 19.99
Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers
Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Frederik Kahlbau (Author)
Category:
Master's Thesis , 2013 , Grade: 3,0
Price:
US$ 22.99
Ausgewählte Instrumente des Online Marketing für Klein- und Mittelunternehmen (KMU)
Autor:in:
Sascha Trefelik (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr Gut
Price:
US$ 20.99
Der negative Einfluss von CRM-Systemen: Einflussfaktoren und Auswirkungen
Autor:in:
Taner Pekdemir (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,7
Price:
US$ 19.99
Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation
Autor:in:
Maxi Knust (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 27.99
Mobile Commerce. Veränderung im Konsumentenverhalten und Auswirkungen auf den Handel
Autor:in:
Mauricio Prinzlau (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 31.99
Vertrieb im B2B-Bereich für KMU. Herausforderungen im internationalen Vertrieb
Autor:in:
Ing. B.A. Armin Schnürer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3
Price:
US$ 36.99
Von Backlinks zu sozialen Signalen
Wie Social Media das Online-Marketing verändert
Autor:in:
Tilman Hjuler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 16.99
Corporate Speaking als Instrument des Kommunikationsmanagements
Zur Bedeutung öffentlicher Auftritte von Führungskräften am Beispiel einer rhetorischen Analyse des ehemaligen Apple-CEO Steve Jobs
Autor:in:
Katharina Wuttke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Facebook-Marketing: Strategische Herausforderungen, Erfolgsfaktoren und Risiken
Autor:in:
Aysun Karge (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 39.99
Cause-related Marketing Kampagne
Ihr Beitrag im Hinblick auf die Aufwertung eines Unternehmensimage
Autor:in:
Stefanie Kruse (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Attraktivitätssteigerung des Privatkundengeschäfts von Kreditinstituten
Location-based Social Media Marketing
Autor:in:
Olga Ivanova (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 35.99
Beschwerdemanagements als Instrument der Kundenbindung
Kritische Untersuchung und Bewertung im Falle von Dienstleistungsunternehmen
Autor:in:
Marcus Haeckel (Author)
Category:
Diploma Thesis , 2013 , Grade: 1,7
Price:
US$ 33.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 18.99
Kundenorientiertes Marketing - Managementinstrumente im Prozess der interkulturellen Öffnung
Autor:in:
Dipl. Sozialarbeiter Michael Rapp (Author)
Category:
Master's Thesis , 2010 , Grade: 1
Price:
US$ 48.99
Kundenbindung in sozialen Nonprofit-Organisationen
Am Beispiel des Vereins Läbesruum Winterthur
Autor:in:
Romana Heuberger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,2
Price:
US$ 39.99
Einsatz multisensualer Reize in der strategischen Messekommunikation
Optimierungspotentiale der Kommunikation für nachhaltige Messeauftritte
Autor:in:
Arne Dübbert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Negative Auswirkungen der Corporate Social Responsibility
Autor:in:
Vera Boteva (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 16.99
Entwicklung zu einer Supermarke - Analyse von Markenallianzen am Beispiel der Lufthansa AG
Autor:in:
Maike Marianne Schultze-Rhonhof (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 31.99
Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing
Autor:in:
Andreas Schmidt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 39.99
„Da brauchst’ einen guten Magen“
Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden
Autor:in:
Wolfgang Plasser (Author)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden
Eine empirische Analyse
Autor:in:
Olga Puzankova (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 39.99
Management von Industriegütermarken - Analyse, Relevanz und Gestaltungsempfehlungen für deutsche Maschinenbauunternehmen
Autor:in:
Irina Fix (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 37.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
Ethno-Marketing in der Versicherungswirtschaft
Marktanalyse und Online-Marketingstrategie
Autor:in:
BBA Amanda Williams (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 34.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 16.99
Crowdinvesting als Marketing-Instrument für deutsche Startups
Mehrwerte einer Finanzierung durch Crowdinvesting
Autor:in:
Marc Stahlmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,70
Price:
US$ 39.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Der Convenience Store
Erstellung und Durchführung eines Konzeptionsprozesses
Autor:in:
M. A. Benjamin Wanninger (Author)
,
M. A. Martin Wurm (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7
Autor:in:
Sebastian Jacobitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Düfte als Instrument des erlebnisorientierten Marketings
Autor:in:
Sina Gerdes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 16.99
Talententwicklung und Kompetenzentwicklung im Fußball
Autor:in:
Bogdan Spasic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 18.99
Vergleichende Werbung in Deutschland
Theoretische Grundlagen und empirische Bestandsaufnahme
Autor:in:
Lisa Geißler (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Mobile Marketing: Instrumente und ihre Tauglichkeit zur Kundengewinnung und -bindung
Autor:in:
M.A. Tom Scheffel (Author)
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M.A. Sascha Kirchner (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 45.99
Contingent Valuation in der Automobilbranche
Eine empirische Analyse der Zahlungsbereitschaft für e-mobility Funktionalitäten
Autor:in:
Katja Schönherr (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 31.99
Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen
Autor:in:
Philip Tilhein (Author)
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Virales Marketing und Ambient Media für die Zielgruppe 50plus
Autor:in:
Nina Bach (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Social Media in Low Involvement-Märkten
Erfolgsfaktoren einer Social Media-Präsenz von Unternehmen der Versicherungsbranche
Autor:in:
Christina Wagner-Emden (Author)
Category:
Master's Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
App-Marketing als Instrument zur Kundenbindung, erklärt an der App 'Leerlauf' für das iPhone und iPad
Autor:in:
Matthias Krieg (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,5
Price:
US$ 33.99
Marketingkooperationen – Eine systematische Bestandsaufnahme und Analyse unter der Facette des Corporate Social Responsibility (CSR)
Autor:in:
Jasmin Farouq (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Warum gehen Frauen shoppen?
Motive, Vorlieben, Abneigungen und Idealbilder
Autor:in:
Mag. Susanne Bortolotti (Author)
Category:
Diploma Thesis , 2007 , Grade: 1
Price:
US$ 42.99
Grundlagen und Perspektiven des Mobile Marketings
Eine Einführung in das mobile Werbeinstrument
Autor:in:
Özgür Üngör (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,1
Price:
US$ 36.99
Die Einflussnahme von Festivals/elektronischen Tanzveranstaltungen auf eine Musikmarke
Autor:in:
Paul Oczenaschek (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 31.99
Employer Branding. Personalmarketing mit Zukunft
Aufbau einer Arbeitgebermarke zur Kompensation des Fach- und Führungskräftemangels
Autor:in:
Nico Oertel (Author)
Category:
Bachelor Thesis , 2011
Price:
US$ 31.99
Marketing: Wie fällen Konsumenten Kaufentscheidungen?
Autor:in:
Fabian Stern (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,3
Price:
US$ 20.99
Internationales Relationship Marketing: Der Einfluss der Kultur auf den Aufbau von Geschäftsbeziehungen
Autor:in:
Christian Schlosser (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 20.99
Green Marketing - Empirische Analyse ausgewählter Werbekampagnen
Autor:in:
Roland Derenbach (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,3
Price:
US$ 27.99
Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Neuromarketing. Erkenntnisse und Auswirkungen auf das Marketing
Autor:in:
Christina Hundschell (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Wirkungen und Erfolgsfaktoren von kostenlosen Produktzugaben
Autor:in:
Lars Oßendorf (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Markteintrittsbarrieren auf dem russischen Markt für die Eintrittsform Exporte
Autor:in:
Natalja Funikov (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 0.99
Identitätsorientierte Markenführung von erklärungsbedürftigen Produkten - am Beispiel rezeptpflichtiger Pharmaka
Autor:in:
Anna Maria Hüwel (Author)
Category:
Doctoral Thesis / Dissertation , 2011 , Grade: distinction
Price:
US$ 42.99
Flat maximum Principle und Budgetallokation unter Berücksichtigung verzögerter Werbeeffekte und Unsicherheit
Autor:in:
Lasse Walter (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Bedeutung viraler Marketingkampagnen im Web 2.0
Autor:in:
Lisa Eppel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 31.99
Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 24.99
Die Bestimmung von Lizenzgebühren aus betriebswirtschaftlicher und juristischer Sicht
Autor:in:
Alexander Goll (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 31.99
Keepin' it real - Auf der Suche nach Authentizität
Autor:in:
B.Sc. Annika Weckner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 18.99
Strategisches Kommunikationskonzept für ein global agierendes Unternehmen anlässlich der Markteinführung eines Investitionsguts in Deutschland
Zusammenfassung
Autor:in:
Laura Geissler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 20.99
Entwicklung eines Bewertungsmodells für das Beschwerdemanagement auf Basis der EFQM
Autor:in:
Diplomkauffrau (FH) Sandra Peters (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Hochzeitsmarketing - Hochzeitsmarktanalyse Deutschland
Strategieableitung für die Kommunikation von Hochzeitsagenturen
Autor:in:
Nina Bohlmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,1
Price:
US$ 36.99
Implikationen neurowissenschaftlicher Erkenntnisse und Verfahren im Online-Marketing
Autor:in:
Faye Biedrowski (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Einsatzpotenziale des Guerilla Marketing in KMU. Eine Marketing-Kampagne für einen Optiker
Autor:in:
Tobias Pieper (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten der Änderung von Einstellungen zu Produkten durch Werbung
Autor:in:
Dipl.-Oec, M.A. Julia Dietrichs (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Vom Marketing zum Societing
Paradigmenwechsel in der Markenführung am Beispiel von Konsummarken im Zeitalter des Web 2.0
Autor:in:
Robin Sudermann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Emotionale Netze und Marken
Status quo, Bedrohungen und ihr Einfluss auf die Strategie
Autor:in:
Christian Kollorz (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Marketingmanagement. Erscheinungsformen von Social Media Marketing
Autor:in:
Norman Albat (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 31.99
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