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Celebrity Endorsements: Theoretical Explanations of Meaning Transfer - and Schema-based-Models - Recent Developments
Autor:in:
Matthias Röderstein (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme
Autor:in:
Peter Latzke (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 17.99
Electronic Payment
Welche Faktoren beeinflussen Veränderungen im Zahlungsverhalten der Konsumenten?
Autor:in:
Stefan Bauert (Author)
Category:
Seminar Paper , 2008 , Grade: 5.0
Price:
US$ 17.99
Wirksamkeit des Kundenbindungsmanagements
Autor:in:
Diplom-Kauffrau Viktoria Groß (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Tourismusmarketing: Besonderheiten des Bahn- und Flugtouristik-Marketing
Autor:in:
Dipl.-Hdl. Erna Müller (Author)
Category:
Term Paper , 2007 , Grade: 2,5
Price:
US$ 17.99
Das Rapport-Konzept als theoretischer Ansatz zur Fundierung eines nachhaltigen Beziehungsmanagement
Überblick, kritische Würdigung und Akzentuierung der konkreten Gestaltungsempfehlungen für die unternehmerische Praxis
Autor:in:
Anne In der Stroth (Author)
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Das Konstrukt Markenloyalität vor dem Hintergrund unterschiedlicher Zielgruppen
Theoretische Fundierung, empirische Befunde und Implikationen für das Marketing
Autor:in:
Dipl. Kaufmann Thomas Jäckel (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Podcast als Kommunikationsinstrument
Möglichkeiten und Grenzen aus Unternehmenssicht
Autor:in:
Ulrike Paul (Author)
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 17.99
Analyse und Optimierungsmöglichkeiten des Messekonzeptes auf Touristikmessen am Beispiel des Visit USA Committee Germany e.V.
Autor:in:
Julia Großmann (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 16.99
Nachhaltigkeitsberichterstattung
Perspektive - Public Relations
Autor:in:
Katharina Hetze (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 17.99
Vertrieb in Dienstleistungsunternehmen im Bereich der Versicherungsdienstleistungen
Autor:in:
Gunnar Levknecht (Author)
Category:
Research Paper (undergraduate) , 2004 , Grade: 1,7
Price:
US$ 17.99
Seniorenmarketing: Anwendungsfälle und Probleme bei Dienstleistungen für Senioren
Autor:in:
Steffen Meyer-Feldmann (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,7
Price:
US$ 17.99
Neuromarketing. Modernes Markenmanagement für Luxusgüter
Autor:in:
Diplom Kaufmann Univ. Patrick Metz (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Virales Marketing und private Kommunikation im WWW
Autor:in:
Josef Weber (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Unternehmerische Motive sozialer Verantwortungsübernahme im Spiegel empirischer Befunde
Autor:in:
Jan Herrmann (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Erklärung von habitualisiertem Kaufverhalten und Implikationen für das Marketing
Autor:in:
Nicolai Mössbauer (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Instrumente des Eventcontrolling - Volkswirtschaftliche Auswirkungen von Events
Autor:in:
Armin Bieler (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
Price:
US$ 18.99
Bedeutung der Marke für die Generation 50+
Gibt es noch Chancen, Markenimages zu verändern oder erfolgreich neue Marken einzuführen?
Autor:in:
Christian Steinmetz (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 36.99
Die Sinustypologie als Instrument der Marktsegmentierung. Darstellung und Kritik
Autor:in:
David Blunck (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 0.99
Verfahren zur Analyse der Kaufentscheidung
Autor:in:
Gerhard Wagner (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Die Einbindung des Direct Marketing in die Integrierte Kommunikation
Autor:in:
Mario Schwertfeger (Author)
Category:
Seminar Paper , 2007 , Grade: 2,3
Price:
US$ 17.99
Internet als Direktvertriebstool im Touristikmarkt
Autor:in:
Jens Rabien (Author)
Category:
Seminar Paper , 2006
Price:
US$ 18.99
Die Veränderung der Preistransparenz durch die Nutzung des Internet
Darstellung und kritische Analyse ausgewählter Gestaltungsansätze
Autor:in:
Dr. Stefan Sedlmaier (Author)
Category:
Seminar Paper , 2006 , Grade: Seminarschein 2,7
Price:
US$ 18.99
Strategische Marktanalyse des deutschen Marktes für europaweite Privatflugreisen
SWOT Analyse
Autor:in:
Dipl. Ing., Dipl. wirt. Ing. Dirk Holzem (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Qualitätszertifikate für Krankenhäuser als Instrumente zur Differenzierung - Wettbewerbsvorteile durch Differenzierung?
Autor:in:
Moritz Blömer (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
Price:
US$ 18.99
Golftourismus Zielgruppen, Möglichkeiten und Probleme für Anbieter des Golfsports - Destinationsmanagement und Golftourismus
Autor:in:
Alexander Hettich (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Humor als Konkurrenzvorteil - Theorie und Anwendung
Autor:in:
Jennifer Bodis (Author)
Category:
Seminar Paper , 2006 , Grade: 2,7
Price:
US$ 17.99
Erfolgsfaktoren von Luxusmarken. Theorie und Umsetzung
Autor:in:
Stefan Haggenmüller (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Entrepreneurial Branding: Markenaufbau durch Markierung und Kommunikation mit besonderem Fokus auf das E-Entrepreneurship
Autor:in:
Christian Gallmeister (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Die Bedeutung unterschiedlicher Vertriebskanäle im internationalen Luftfrachtmarkt - eine Analyse unter besonderer Berücksichtigung der Transaktionskostentheorie
Autor:in:
Peer Naubert (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,3
Price:
US$ 18.99
Preismanagement - Auktionen
Autor:in:
Matthias Kirschner (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,30
Price:
US$ 18.99
Der Einfluss virtueller Communities auf die Kundenbindung
Autor:in:
Ulrike Ditzel (Author)
Category:
Seminar Paper , 2005 , Grade: 2,7
Price:
US$ 17.99
Besonderheiten der Generation 55+ - Eine kritische Diskussion vor dem Hintergrund des CLV Konzeptes
Autor:in:
Frederik Böttcher (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Einfluss des Betriebsformats auf die Zahlungsbereitschaften für Hersteller- und Handelsmarken
Autor:in:
Joseph Cho (Author)
,
Chris Berneiser (Author)
,
Daniela Seidel (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung des Designs bei der Einführung von Produktinnovationen
Autor:in:
Sandra Köbbel (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 17.99
Die Bestimmung von Preis- und Mengenprämien mittels Choice based Conjoint
Autor:in:
Hanna Busemann (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 17.99
Senioren-Marketing
Autor:in:
Markus Sturm (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 17.99
Aktuelle Erklärungsansätze des Konsumentenverhaltens und deren spezielle Betrachtung in Krisensituationen von Marken bzw. Unternehmen
Autor:in:
Ursula Menhart (Author)
Category:
Seminar Paper , 2003 , Grade: 2,7
Price:
US$ 18.99
Aussagewert der Principal-Agent-Theorie für die Beschreibung, Erklärung und Steuerung von Kundenbeziehungen
Autor:in:
Dipl.-Kffr. Nadine Wolf (Author)
Category:
Seminar Paper , 2006 , Grade: 1,9
Price:
US$ 18.99
Konsumgütermarketing - wie kann ich mit dem Einsatz neuer Medien das Kundenmanagement verbessern und meine Abghängigkeit von Handel und Wettbewerb verringern?
Autor:in:
Stefan Haggenmüller (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 18.99
Kundenbindung und Profit: Wann zahlt sich Kundenbindungsmanagement aus? Eine kritische Analyse
Autor:in:
Detmar Powilleit (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,7
Price:
US$ 18.99
Globale Markenführung
Autor:in:
Marlies Franzen (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Modellierung und Schätzung von Responsefunktionen
Autor:in:
Alexander Bierbach (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Gestaltung der Produkt- und Markenkontrolle
Autor:in:
Diplom-Kaufmann Steffen Ehrmann (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 20.99
Die Bedeutung von Mutual Knowledge in virtuellen Teams und die Einsatzmöglichkeiten von Emoticons
Autor:in:
Philipp Schmidt (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Informationsquelle Verkaufsgespräch
Autor:in:
Markus Ebert (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 18.99
Warentesturteile als Signal zur Qualitätsbeurteilung von Produkten
Autor:in:
Mandy Heidinger (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 17.99
Anwendungsmöglichkeiten und Grenzen der Nutzung von Furchtappellen in der Werbung
Autor:in:
Florian Riedel (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Bestimmung des Markenwertes mittels Conjoint-Analyse im Finanzdienstleistungssektor
Autor:in:
Mareike Wolf (Author)
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 18.99
Analyse möglicher Einflussfaktoren auf den Erfolg
Autor:in:
Elisabeth Utermark (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 0.99
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