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Schokoladenverlangen und Markenidentität. Eine Brand Key Analyse anhand des Schweizer Schokoladenherstellers Läderach
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Tom Eglin (Author)
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Seminar Paper , 2019 , Grade: 1
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Mesut Özil und die Debatte um Integration. Eine Analyse von Fremdheit und Multikulturalismus im Fußball
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Term Paper (Advanced seminar) , 2019 , Grade: 2
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Glaubwürdigkeit und Auswirkungen auf die Markenwahrnehmung. Analyse und Bewertung der Telekom Kampagne „Gegen Hass im Netz“
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Term Paper , 2023 , Grade: 1,3
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Der Einfluss von Social-Media-Plattformen wie TikTok und Instagram auf den Bucheinzelhandel und das Kaufverhalten
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Term Paper , 2023 , Grade: 1,7
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Applied Persuasion using Sixt as an Example
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Essay , 2022 , Grade: 1,3
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Kritische Betrachtung von Product Placement im Film und TV
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Term Paper , 2023 , Grade: 2,7
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Attraktivität moderner Arbeitszeitmodelle
Zusammenhänge zwischen modernen Arbeitszeitmodellen und Potentialausschöpfung der Mitarbeiter
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Term Paper , Grade: 2,0
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Wie Algorithmen unseren Marktwert bestimmen. Eine kritische Betrachtung der Auswirkungen von Online-Dating
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Vincent Herkert (Author)
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Term Paper , 2023 , Grade: 1,0
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"Pepe the Frog". Eine medienwissenschaftliche Analyse zur Nutzung von Social Media Memen in globalen Protestbewegungen
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Göksu Mentese (Author)
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Term Paper , 2023 , Grade: 1,3
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Preisstrategien bei der Markteinführung eines Produktes. Skimming vs. Penetration
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Term Paper , 2021 , Grade: 2,3
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Identifying, Counteracting, and Avoiding Heuristics and Biases. The Case of Enron
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Term Paper , 2018 , Grade: A
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Die Social-Media-Kampagne von Global Travel 24 während der Corona-Pandemie
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Term Paper , 2023 , Grade: 1,7
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Change Management und Social Media Revolution in der Schmuckbranche. Studie zur Anpassung an das moderne Kaufverhalten
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Benjamin Grebing (Author)
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Term Paper , 2023 , Grade: 1,7
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Nachhaltigkeitskommunikation in der Kosmetikbranche. Eine Public Relations Fallstudie des Unternehmens Biena
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Benjamin Grebing (Author)
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Term Paper , 2023 , Grade: 1,7
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Zwischen Ethik und Verantwortung. Die Ausrichtung der Marketingkommunikation auf Kinder
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Seminar Paper , 2023 , Grade: 1,0
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Ethical and Public Acceptance of Autonomous Vehicles. Concerns and Considerations to Increase Public Trust and Acceptance
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K. Eckerle (Author)
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Research Paper (undergraduate) , 2023 , Grade: 1,3
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Effektives Dienstleistungsmarketing. Strategien, Instrumente und Besonderheiten
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Term Paper , 2018 , Grade: 2,0
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NATO’s change in strategy during the Ukraine crisis
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Term Paper , 2022 , Grade: 1,3
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Factors related to non-adherence to dietary modification among patients with diabetes
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Research Paper (undergraduate) , 2023
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Cancel Culture und ihre Auswirkungen auf die Meinungsfreiheit. Die Verantwortung von Prominenten in den sozialen Medien
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Term Paper , 2023 , Grade: 1,0
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Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
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Term Paper , 2023 , Grade: 1,0
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Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
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Seminar Paper , 2022
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Das Potenzial von Pinterest als Plattform im Content-Marketing. Anwendung und Handlungsempfehlungen
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Term Paper , 2023 , Grade: 1,3
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ASEAN's Non-Interference Principle. Shaping Intergovernmental Regional Integration in Southeast Asia
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Term Paper , 2021 , Grade: 2,3
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The Will to Die. Men, Masculinity and COVID
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Term Paper , 2023 , Grade: 1,3
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