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Eine kritische Analyse des theoretischen Konstruktes 'Wissen' und der Relevanz von Wissen für die Erforschung des Konsumentenverhaltens
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Dirk Schneider (Author)
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Seminar Paper , 2003 , Grade: 1,3
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Der Wert hinter der Marke
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lic.rer.pol Mario Flury (Author)
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Seminar Paper , 2004 , Grade: 1.5
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Die Anwendbarkeit des Konsumentenverhaltens auf organisationale Kaufentscheidungen
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Dipl. Oec. Katrin Gerberich (Author)
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Term Paper , 2004 , Grade: 1,0
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Konsumkritische Thesen und ihre Weiterentwicklung
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Nadia Cohen (Author)
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Term Paper , 2003 , Grade: 1,0
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E-Mail an Dich - Versuch der Konzeption eines Modells zur Erklärung des Zustandekommens und Erfolges von virtuellen Communities
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Oliver Langner (Author)
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Seminar Paper , 2004 , Grade: 1,3
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Typologien des Kaufentscheidungsprozesses
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Alexandra Marquis (Author)
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Term Paper , 2003 , Grade: 2,7
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Mass Customization - Das Konzept der kundenindividuellen Massenproduktion
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Sabrina Wörz (Author)
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Seminar Paper , 2004 , Grade: 1,3
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Kaufentscheidungsprozesse in Abhängigkeit von der kognitiven Verarbeitungsfähigkeit der Konsumenten
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Andreas Horner (Author)
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Diploma Thesis , 2004 , Grade: 2
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Ethnographie als Untersuchungsmethode im Marketing
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D. Dahlmann (Author)
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L. Weishaupt (Author)
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K. Gierok (Author)
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Term Paper , 2004 , Grade: 1,3
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Die Funktion von Öko-Label unter besonderer Berücksichtigung des Bio-Siegels
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Dipl. Oec. Katrin Gerberich (Author)
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Term Paper , 2003 , Grade: 1,3
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Formen, Theorie und Praxis von Qualitätsaudits
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Kathrin Yacine (Author)
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Research Paper (undergraduate) , 2004 , Grade: 2,3
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Einfluss der Gestaltung der Werbung auf die Kaufentscheidungen von Konsumenten , Schwerpunkt Einfluss von kulturellen Elementen und Trends
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Daniela Hanke (Author)
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Term Paper (Advanced seminar) , 2004 , Grade: 1.0
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Branchengrenzen sprengen und das Geschäft neu erfinden
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Markus Kaiser (Author)
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Seminar Paper , 2005 , Grade: 1,7
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US$ 17.99
Informationsverhalten beim Kauf von Gebrauchsgütern
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Robert Doelling (Author)
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Diploma Thesis , 2005 , Grade: 2,0
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US$ 33.99
Vertriebsstrukturen im Automobilbereich in Deutschland
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Carl Biedermann (Author)
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Seminar Paper , 2004 , Grade: 1,7
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Werbung, Kinder und Jugendliche. Eine Analyse der wechselseitigen Wirkungszusammenhänge
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Bayraktar Gülcin (Author)
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Diploma Thesis , 2004 , Grade: 2,0
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Massenmedium Fernsehen. Einflüsse von Werbung und Konsum auf Denken und Handeln der Kinder
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Rebecca Stabbert (Author)
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Term Paper , 2005 , Grade: 1,0
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US$ 15.99
Verfahren zur Ermittlung von Zahlungsbereitschaften untersucht am Beispiel von Produkten aus ökologischem Anbau
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Cord Hantke (Author)
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Diploma Thesis , 2004 , Grade: 2,7
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US$ 36.99
Zusatznutzen funktioneller Lebensmittel
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Johanna Bieneck (Author)
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Seminar Paper , 2004 , Grade: 1,7
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Event-Marketing - theoretische Grundlagen und Praxisbeispiel
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Valeria Wunderlich (Author)
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Term Paper , 2005 , Grade: 2,0
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Neuromarketing. Ein verhaltenswissenschaftlicher Ansatz zur Erforschung von Markenwirkung
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Ralf Zimmermann (Author)
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Diploma Thesis , 2005 , Grade: 1.7
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US$ 90.99
Ansatzpunkte zur Markenbildung im Dienstleistungssektor Spedition,Transport und Logistik
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Andreas Oswald (Author)
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Research Paper (undergraduate) , 2003 , Grade: 1,0
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US$ 32.99
Der Einsatz von Instore Medien am Point of Sale
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Christian Möller (Author)
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Intermediate Diploma Thesis , 2005 , Grade: 1,3
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Asset Allocation am Beispiel vermögender Privatkunden
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Konrad Harbeck (Author)
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Diploma Thesis , 2005 , Grade: 1,3
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Gütesiegel, Testurteile und Awards als Instrumente des Marketing
Eine kritische Analyse
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Staatl. gepr. Kommunikationswirt Christoph Scheich (Author)
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Elaboration , 2005 , Grade: 2,0
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