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Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
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Master's Thesis , 2006 , Grade: 1,7
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Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
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Anthony Vu (Author)
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Daniel Bo (Author)
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Victoria Cheng (Author)
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Melody Tsang (Author)
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Master's Thesis , 2012 , Grade: A-
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L'Oréal in China
How can L’Oréal S.A. increase its market share in the fragrances sector in China?
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Mona Carolina Frank (Author)
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Research Paper (undergraduate) , 2012 , Grade: 1,9
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Dell Business Case Study
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M.B.A. Nihat Canak (Author)
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Research Paper (undergraduate) , 2006 , Grade: 1.0
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Chinese consumers´s behaviours. The Chinese market, retail strategies and consumer groups
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Lisa Bouam (Author)
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Essay , 2011
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Market Entry Options
Franchising, Strategic Alliance, Acquisition
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Chris S. (Author)
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Essay , 2008 , Grade: A
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Adopting a Strategic Approach within Retail Organisations
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Robert Stolt (Author)
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Term Paper , 2009 , Grade: 1,0
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