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Marken zwischen Jugendkult und Alterung der Gesellschaft. Implikationen für das Markenmanagement am Beispiel des Reisemarktes
Autor:in:
Sebastian Huber (Author)
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Diploma Thesis , 2005 , Grade: 2,7
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Markenbindung. Realität oder Illusion?
Wie sich der Seitensprung verhindern lässt
Autor:in:
Eyk Kluge (Author)
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Bachelor Thesis , 2009 , Grade: 1,0
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US$ 44.99
Seniorenmarketing - Finanzielle Verhältnisse, Konsumverhalten, Medien und altersbedingte Veränderungen
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Birgit Herrmann (Author)
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Seminar Paper , 2011 , Grade: 1,7
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Kommunikationsstrategien im Marketing für die Zielgruppe 50plus
Dargestellt am Beispiel der Automobilbranche
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Kristina Eilemann (Author)
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Diploma Thesis , 2009 , Grade: 1,3
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Senioren als Marketing-Zielgruppe
Besonderheiten, Konzepte und Beispiele
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Katja Reinhold (Author)
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Term Paper , 2007 , Grade: 1,0
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Die Zielgruppe 50plus - Ergebnisse und Prognosen der Kaufverhaltensforschung und bsph. Reaktionen des Produktmarketings
Autor:in:
Sebastian Hohmann (Author)
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Term Paper , 2003 , Grade: 1,0
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US$ 19.99