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Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Perfume advertisement
Autor:in:
Mayer Taylor (Author)
Category:
Thesis (M.A.) , 2012 , Grade: A
Price:
US$ 38.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Liebeserklärungen in der Werbung
Versuche emotionaler Ansprache in neuerer Werbung und ihre Funktion für die Konzeption und Positionierung von Marken
Autor:in:
Julia Liedtke (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 1,0
Price:
US$ 36.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 42.99
Corporate Social Responsibility
Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
Autor:in:
Jürgen Mayer (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,0
Price:
US$ 21.99
Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer
Autor:in:
Benedikt Hamich (Author)
Category:
Thesis (M.A.) , 2012 , Grade: 2,0
Price:
US$ 0.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 39.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 42.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Product Placement im Fernsehen
Wesen und Wirkung einer wiedergeborenen Werbeform
Autor:in:
Dimitar Gerganov (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 0.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 42.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 42.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 42.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 38.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Psychoakustik und Sound-Engineering
Der neue Stellenwert des Hörens in der Corporate Identity
Autor:in:
M.A. Marcus Herrmann (Author)
Category:
Thesis (M.A.) , 2001 , Grade: 2,0
Price:
US$ 38.99
Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 38.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 39.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 39.99
Unternehmenskommunikation am Beispiel des Katholischen Jugendamtes Essen
Autor:in:
Christian Hennig (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 39.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 39.99
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