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Der Wert der Werbung in der digitalen Welt
Wie verändert die Digitalisierung den Wert der Werbung?
Autor:in:
Tugba Ceren Topcu (Author)
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 15.99
Facebook is watching you. Wie Facebook den Wert des Privaten ändert
Autor:in:
Isabelle Kern (Author)
Category:
Term Paper , 2017
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Ethik in der Werbung
Die Grenzen manipulativer und verunglimpfender Werbung durch ethische Normen und Werte
Autor:in:
Vanessa Lindlinger (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Werte durch Worte. Eine vergleichende Analyse der Corporate Language in den Kundenzeitschriften von Alnatura und tegut…
Autor:in:
Bachelor of Arts Ann-Christin Helmke (Author)
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Das Bierglas als Erlebnisobjekt von Menschen (Männern) um die Mitte 30
Autor:in:
MMag. Philipp Kaufmann (Author)
Category:
Term Paper , 1998 , Grade: Sehr Gut
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US$ 15.99
Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing
Autor:in:
Manuela Jandl (Author)
Category:
Term Paper , 2022 , Grade: 1
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US$ 15.99
Imageanalyse der Diakonie Katastrophenhilfe
Autor:in:
Joachim Krautter (Author)
Category:
Seminar Paper , 2012 , Grade: 1,0
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US$ 20.99
Erarbeitung eines Imagefilmes für ein fiktives Unternehmen. Fallstudie
Autor:in:
Antonia Esst (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 14.99
Unternehmensleitbilder
Autor:in:
Julia Völker (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
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US$ 14.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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US$ 20.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
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US$ 17.99
Public Relation - Evaluation, Erfolgskontrolle und Wirkungsforschung
Autor:in:
Marina Bayer (Author)
Category:
Term Paper , 2007 , Grade: 1,7
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US$ 14.99
Verkaufs-, akquisitions-, erlebnisoptimale Gestaltung von Eingangsbereichen eines Handelsunternehmens
Autor:in:
Karl Hildebrand (Author)
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Project Report , 2008 , Grade: 2,2
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US$ 16.99
Consumer Engagement. Wirken sich die Verhaltenstypen nach Oliver Gansser auf die Konsumbereitschaft von Social Media Inhalten aus?
Autor:in:
Tobias Dicke (Author)
Category:
Project Report , 2019 , Grade: 1.0
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US$ 14.99
Markenpersönlichkeit und Erfolg einer Marke
Bestandsaufnahme, Relevanz und kritische Diskussion des Konzepts
Autor:in:
B.A. Isabel Speranza (Author)
Category:
Term Paper , 2011
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US$ 14.99
Bankenwerbung in der Finanzkrise
Eine Analyse des Einflusses der Bankenwerbung auf das Vertrauen der Kunden
Autor:in:
Dipl.-Kaufmann (FH) Matthias Schubert (Author)
Category:
Seminar Paper , 2010 , Grade: 1,7
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US$ 14.99
Markenwelten empirisch: Markenbewertung
Autor:in:
Melanie Rottmüller (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2,7
Price:
US$ 16.99
Die Inszenierung der Marke Gösser in den audiovisuellen Medien
Eine Betrachtung durch die Zeiten
Autor:in:
Nina Kolmorgen (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
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US$ 16.99
Markenbewertungsmodelle - Ein Vergleich von Einflussfaktoren in aktuellen Markenbewertungsmodellen vor dem Hintergrund internationaler Bilanzierungsrichtlinien
Autor:in:
Mario Ruckh (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Schokoladenverlangen und Markenidentität. Eine Brand Key Analyse anhand des Schweizer Schokoladenherstellers Läderach
Autor:in:
Tom Eglin (Author)
Category:
Seminar Paper , 2019 , Grade: 1
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US$ 17.99
Die Auswirkungen von sozialen Medien auf das individuelle Verhalten und die Gesellschaft. Die Macht der Likes
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2023 , Grade: 1,0
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US$ 17.99
Marketingstrategien im Fitnessbereich. Analyse der Strategie des erfolgreichsten Fitnesscenters Europas "McFit"
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 2,7
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US$ 14.99
Veränderung des Marketings durch Digitalisierung
Autor:in:
Burak Kutlu (Author)
Category:
Term Paper , 2022
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US$ 14.99
Grundlagen Marketing - Klassische Kommunikationspolitik
Autor:in:
Elena Balhorn (Author)
Category:
Term Paper , 2019 , Grade: 1,3
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US$ 14.99
Der Kundenwert als zentraler Bestandteil im Customer Relationship Management
Autor:in:
Gion Egel (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 15.99
Entwicklung einer Employer Value Proposition für ein Startup Unternehmen
Autor:in:
Lea Göppert (Author)
Category:
Term Paper , 2018 , Grade: 2,0
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US$ 14.99
Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
Autor:in:
Jenny Fischer (Author)
Category:
Term Paper , 2017 , Grade: 1,7
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US$ 15.99
Die Heldenreise in der Werbekommunikation
Eine Analyse des Werbespots "Eatkarus"
Autor:in:
Daniel Flamme (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Die Emotionalisierung des Handwerks als Marketingstrategie
"BAUHAUS" Commercial Herbst 2017
Autor:in:
Isabelle Lemberger (Author)
Category:
Term Paper , 2018 , Grade: 2,3
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US$ 14.99
Die Darstellung der Frau in der Plakatwerbung
Autor:in:
Fabienne Ricciardi (Author)
Category:
Term Paper , 2011
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US$ 15.99
YouTuber, Instagrammer und Co. Möglichkeiten und Grenzen für Unternehmen
Autor:in:
Mona Thorschmidt (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Bitburger 0,0% Alkoholfrei. Entwicklung einer Neupositionierung
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,3
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US$ 17.99
Innovative Formen der Automobilkommunikation
Autor:in:
Marleen Heuser (Author)
Category:
Bachelor Thesis , 2016 , Grade: 2,1
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US$ 20.99
Social Media als Instrument der Imagebildung von Unternehmen. Die Calidris 28 AG
Autor:in:
Oxana Lauer (Author)
Category:
Term Paper , 2015 , Grade: 1,7
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US$ 14.99
Satire im Social Web
Von Lucilius zum Postillon
Autor:in:
Henoch Förster (Author)
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Category:
Seminar Paper , 2014
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US$ 17.99
Coca Cola und Co. Die Rolle von Reputation und Markenwert
Autor:in:
Nadja Ott (Author)
Category:
Seminar Paper , 2012 , Grade: 5,5
Price:
US$ 14.99
Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants
Autor:in:
Markus Gorecki (Author)
Category:
Pre-University Paper , 2012 , Grade: 3
Price:
US$ 14.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Category:
Term Paper , 2013
Price:
US$ 17.99
Krisenkommunikation von Großunternehmen
Zum Einfluss ausgewählter Kommunikationsstrategien in Krisen auf die Unternehmensreputation
Autor:in:
Sarah Maulhardt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 20.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Wirkung erotischer Werbung im High-Involvement
Autor:in:
Ricarda De Bellis (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Online-Werbung: Wie funktioniert Werbung im Internet?
Grundsätzliches und Unterschiede zur klassischen Werbung
Autor:in:
Liudmila Flad (Author)
Category:
Term Paper , 2010 , Grade: 2,1
Price:
US$ 17.99
Definition und Messung von Unternehmensreputation
Autor:in:
Waldemar Kessel (Author)
Category:
Seminar Paper , 2013 , Grade: 1,7
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US$ 14.99
Werbung "just-in-time" - Strategische Markenkommunikation durch Retail Medien
Verhinderung schleichender Markenerosion durch Schaffung von Präferenzen über strategische Markenkommunikation am Point Of Purchase
Autor:in:
Diplom-Volkswirt Jörg F. Zinke (Author)
Category:
Scientific Study , 2012
Price:
US$ 15.99
Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Category:
Term Paper , 2012 , Grade: 1,0
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US$ 15.99
"Sex Sells" - Gilt das Sex Sells-Prinzip heute noch?
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Research Paper (postgraduate) , 2007 , Grade: 2,0
Price:
US$ 20.99
Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
Autor:in:
Frauke Schoon (Author)
Category:
Term Paper (Advanced seminar) , 2012
Price:
US$ 14.99
Sozialmarketing - Chancen und Gefahren
Besonderheiten seines Einsatzes als Managementinstrument für die Soziale Arbeit
Autor:in:
Daniel Bayerl (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Werbung: Märchen & Mythos des modernen Alltags
Semiotische Werbebildanalyse nach Roland Barthes
Autor:in:
Catrin Neumayer (Author)
Category:
Seminar Paper , 2009 , Grade: 1
Price:
US$ 14.99
TV-Werbespots der Produktgruppe Sekt im Kontext ihrer markenspezifischen Kampagnenstrategien
Autor:in:
Stephanie Julia Winkler (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,7
Price:
US$ 16.99
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