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Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Packaging and Sustainability
Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel
Autor:in:
Anne Schömig (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Category:
Master's Thesis , 2011 , Grade: 1,6
Price:
US$ 42.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
Price:
US$ 43.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Kundenabwanderung und Kundenrückgewinnung
Verdeutlicht am Beispiel der Finanzdienstleistungsbranche
Autor:in:
Diplomkaufmann (FH) Thomas Reimann (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99