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"Yahoo!" - A case study about brand valuation
Autor:in:
Bachelor of Business Administration Leonie Matzick (Author)
,
Katrin Küsters (Author)
,
Torsten Krall (Author)
,
Thomas Kuhn (Author)
,
Gerhard Schumacher (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 36.99
Social Media Marketing: Marketing mit Facebook, Twitter & YouTube bei KMUs
Autor:in:
Michael Butter (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,2
Price:
US$ 32.99
Restrukturierung von Markenportfolios
Am Beispiel großer Konsumgüterhersteller
Autor:in:
Diplom-Kauffrau Karin Andrea Madrid (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Data mining and data based direct marketing activities
Autor:in:
T. Brüggemann (Author)
,
P. Hedström (Author)
,
M. Josefsson (Author)
Category:
Master's Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 32.99
Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Autor:in:
Manfred Damsch (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Analysis of the Chinese Markets according to market potential for a premium coffee brand
Autor:in:
Robert Nagel (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
Potential Marketing Approaches for ISA (Intelligent Speed Adaptation)
Autor:in:
Ingeborg Knauseder (Author)
Category:
Diploma Thesis , 2001 , Grade: bestanden
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany
Autor:in:
Marie von Breitenbuch (Author)
Category:
Master's Thesis , 2004 , Grade: 61 points (B)
Price:
US$ 36.99
Marketing Communication, Concepts, Promotion and Distribution
Autor:in:
V.A Sejati (Author)
Category:
Textbook , 2024
Price:
US$ 39.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
German Market Launch / Product Launch Plan: Neuro Drinks
Autor:in:
Silvio Wilde (Author)
,
Daniel Franzen (Author)
,
Maxim Stührenberg (Author)
Category:
Research Paper (undergraduate) , 2013
Price:
US$ 33.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
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