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Vor- und Nachteile der Bereitstellung von Online-Beschwerdemöglichkeiten aus Anbietersicht mit dem Ziel Kundenbindung
Autor:in:
Anke Seifert (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
Autor:in:
Julian Boguschewski (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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Embodiment und Marketing
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Lukas Sticksel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
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In-Game-Advertising - Potenziale und Grenzen dieser Form der werblichen Kommunikation
Autor:in:
Alexander Vetter (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
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Die Ästhetik von Webseiten und Konsumentenverhalten
Autor:in:
Stephan Schwertfeger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,00
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Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke
Marketingkooperation mit Beauty- und Lifestylebloggern
Autor:in:
Nicole Zimmermann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers
Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Frederik Kahlbau (Author)
Category:
Master's Thesis , 2013 , Grade: 3,0
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Erfolgsfaktor Guerilla Marketing
Analyse und Strategien für die Start-up Branche
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Julia Anders (Author)
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Bachelor Thesis , 2013 , Grade: 1,7
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Der Preis als Qualitätsindikator. Eine Untersuchung am Beispiel der Automobilindustrie
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Michel Siemon (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
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Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
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Kundenorientierung von Dienstleistungsmitarbeitern: Konstrukt, Messung und Wirkungen
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Kathrin Hähnel (Author)
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Bachelor Thesis , 2012 , Grade: 2,0
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Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
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Andreas Naber (Author)
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Bachelor Thesis , 2012 , Grade: 1,7
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CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
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Viral Marketing
Chancen und Risiken der Produktplatzierung/Marktdurchdringung von No-Name-Produkten durch Viral Marketing
Autor:in:
Frederike Braitinger (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,3
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Internationales Relationship Marketing: Der Einfluss der Kultur auf den Aufbau von Geschäftsbeziehungen
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Christian Schlosser (Author)
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Bachelor Thesis , 2010 , Grade: 1,7
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Auswirkungen des Nachhaltigkeits-Trends auf das Marketing von Unternehmen
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Christa Pflügl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
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Sportsponsoring als Kommunikationsinstrument im Rahmen des Luxusmarkenmanagements
Autor:in:
Georgios Papadopoulos (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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Implikationen neurowissenschaftlicher Erkenntnisse und Verfahren im Online-Marketing
Autor:in:
Faye Biedrowski (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
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Markenerlebnis am Beispiel der Deutschen Lufthansa
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Lisa Zheng (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 18.99
Issues Management im Web 2.0
Das Weblog als heimlicher Helfer für die Unternehmenskommunikation
Autor:in:
Mira Kost (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
Bewertung und Akzeptanz elektrisch betriebener Personenkraftwagen
Eine empirische Untersuchung
Autor:in:
Johann F. Waller (Author)
Category:
Bachelor Thesis , 2010 , Grade: 5.5 von 6 (Schweiz)
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US$ 20.99
Knappheit als Determinante von Kaufentscheidungen
Autor:in:
Daniela Bache (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
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US$ 17.99
Der Einfluss von kundengenerierten Produktempfehlungen auf das Konsumentenvertrauen im E-Commerce
Ziele, Erscheinungsformen, Problemfelder und korrespondierende Lösungsansätze aus Sicht eines Konsumgüterherstellers
Autor:in:
Mark Gonschior (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,3 (gut)
Price:
US$ 20.99
Virales Marketing im Web 2.0
Chancen und Risiken für Unternehmen
Autor:in:
Surya Elisabeth Aichbauer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Life-Cycle-Management in der Pharmabranche
Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts
Autor:in:
Philip Sipos (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
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