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Corporate Brand Management. Die Entwicklung einer globalen Weltmarke am Beispiel "Coca-Cola"
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New
Autor:in:
Sarah Menzel (Author)
Category:
Term Paper , 2020 , Grade: 1.3
Price:
US$ 7.99
Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2
Price:
US$ 17.99
Aufbau einer Neumarke anhand des Beispiels "everdrop"
Autor:in:
Stella Cuscuna (Author)
Category:
Term Paper , 2022 , Grade: 1,3
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US$ 17.99
Case study and comparative strategic analysis of Toyota and Ryanair
The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management.
Autor:in:
BA (Hons) Christoph Müller (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: A
Price:
US$ 31.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Leadership and Management - A closer look on Differences and Managerial Roles
Autor:in:
Dipl.Kfm, Christopher Schroeder (Author)
Category:
Seminar Paper , 2010 , Grade: 1,7
Price:
US$ 16.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Change Management according to a CRM implementation
Autor:in:
M. Woog (Author)
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 17.99
Customer Centric Business Models - Two Steps Beyond Customer Relation Management
Autor:in:
Thomas Rolf (Author)
Category:
Master's Thesis , 2003
Price:
US$ 36.99
Service Management at EasyJet. An evaluation of process, humans aspects and managing resource capacity
Autor:in:
Christine Nyandat (Author)
Category:
Essay , 2019
Price:
US$ 16.99
Virtual Teams & Project Management
Autor:in:
Junaid Javaid (Author)
Category:
Project Report , 2014 , Grade: B
Price:
US$ 18.99
Venue and Tour Management
Jamie Cullum - LIVE @ GMD
Autor:in:
BA Verena Stickler (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 2
Price:
US$ 18.99
Crisis Management of BMW Motorrad Australia
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
Price:
US$ 17.99
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Autor:in:
Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Discussing the Impact of the Internet on issues Management
Autor:in:
Judith Hoffmann (Author)
Category:
Seminar Paper , 2005 , Grade: 67
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US$ 17.99
Management-Report Karstadt
Autor:in:
Volker Schmid (Author)
Category:
Term Paper , 2005 , Grade: A (73 percent)
Price:
US$ 18.99
Consequences for Budweiser and its Marketing Management due to the Corona Crisis
Autor:in:
Laura Hins (Author)
Category:
Scientific Essay , 2020 , Grade: 1,0
Price:
US$ 6.99
Failure Management. Marketing the Future in Our Industry
Autor:in:
Iris Bösser (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,7
Price:
US$ 17.99
Marketing Report about the Australian company Pie Face. Examining overall marketing approach
Strategic marketing analysis focusing on internal and external factors
Autor:in:
Christopher Roßmann (Author)
,
Derek Ng (Author)
,
Isabelle Stoffregen (Author)
,
Debora Kocak (Author)
Category:
Academic Paper , 2018 , Grade: 1,0
Price:
US$ 18.99
What makes a good sales leader?
Autor:in:
Erik Somssich (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 2,3
Price:
US$ 17.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Marketing Management Approach at ADMECO AG
Case Study Review
Autor:in:
MBA Andreas Keller (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1
Price:
US$ 17.99
Implementing CRM systems
Approaches and potential problems
Autor:in:
Arend Grünewälder (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 16.99
International Branding - An Internationalization Approach on the Marketing Level
Autor:in:
Robert Tönnis (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 18.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,5
Price:
US$ 111.99
Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
Autor:in:
Jakob Maas (Author)
,
David Heidler (Author)
,
Tim Betz (Author)
,
Pim Groot Koerkamp (Author)
Category:
Case Study , 2021 , Grade: 1,3
Price:
US$ 18.99
Introducing Skincare by La Prairie to the Swedish Market
Autor:in:
Charlotte Brodtkorb (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 18.99
How to Manage Customer Relationships in the Age of Digitalization
An Overview of the Influence Factors on Consumers’ Participation in Firm-Hosted Virtual P3 Communities
Autor:in:
Mira Oetzmann (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
The Bayer AG - How Knowledge Drives Success
Autor:in:
Christine Rackey-Hocke (Author)
Category:
Term Paper , 2001 , Grade: 2
Price:
US$ 6.99
Market Entry Strategies
International Marketing Management
Autor:in:
Viktor Tielmann (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 17.99
McDonald’s Russia: Managing a Crisis
Case Study
Autor:in:
B.Sc. David Molch (Author)
Category:
Master's Thesis , 2007 , Grade: 2,0
Price:
US$ 16.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Marketing for services - theoretical aspects and practical examples from European low fare airlines
Autor:in:
Andreas Klein (Author)
,
Kathrin Stiel (Author)
,
Julian Brands (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 2
Price:
US$ 36.99
E’Khaya’s Customer Acquisition and Retention
Autor:in:
Armstrong Odiwuor (Author)
Category:
Case Study , 2024 , Grade: A
Price:
US$ 17.99
International Marketing Management. The example of the Lemonaid Beverages GmbH
Autor:in:
Erik Hündling (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 18.99
Managing Profitable Food and Beverage Operations
Autor:in:
Chris Kirui (Author)
Category:
Term Paper , 2018
Price:
US$ 5.99
Description of Different Management Research Methods
Autor:in:
Business Administrator Mutinda Jackson (Author)
Category:
Academic Paper , 2018 , Grade: A
Price:
US$ 6.99
Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
Autor:in:
Tim Ebner (Author)
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 18.99
Global Supply Chain Management: Supplier Development Process
Autor:in:
Emmanuel Tete Darko (Author)
Category:
Scientific Essay , 2012 , Grade: A
Price:
US$ 16.99
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
,
Patrick Blank (Author)
,
Maximilian Hohmann (Author)
,
Stefan Wozniak (Author)
Category:
Essay , 2010 , Grade: 1,7
Price:
US$ 17.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
,
Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
Autor:in:
Markus Groß (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Amazon Marketing Strategy
MBA Marketing Assignment
Autor:in:
Manfred Damsch (Author)
Category:
Research Paper (undergraduate) , 2008
Price:
US$ 16.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
CRM and the Australian food retail industry
Autor:in:
Peter Schulz (Author)
Category:
Project Report , 2007 , Grade: 88%
Price:
US$ 17.99
Research Methods and Data Analysis Portfolio
Autor:in:
Volker Schmid (Author)
Category:
Term Paper , 2005 , Grade: A (80 percent)
Price:
US$ 19.99
BMW Brand Audit
Autor:in:
Marion Maguire (Author)
Category:
Scientific Study , 2004 , Grade: A
Price:
US$ 18.99
VW Phaeton - Did Zeus' anger hit sales of Volkswagen's luxury car
Autor:in:
Sven Röhm (Author)
Category:
Essay , 2003 , Grade: 74% (A) entspricht 1,0
Price:
US$ 18.99
International Marketing Management and Exporting of Fujifilm
Autor:in:
Javier Garcia (Author)
Category:
Intermediate Examination Paper , 2004 , Grade: 77% (A)
Price:
US$ 5.99
Successful Global Sales Strategies in SME
The case of Sennheiser
Autor:in:
Santiago Mas (Author)
Category:
Case Study , 2017 , Grade: 1,7
Price:
US$ 17.99
Effect of Digital Technology on Business Activities
Autor:in:
Silvia Stamenova (Author)
Category:
Term Paper , 2018 , Grade: 5
Price:
US$ 2.99
Black-Scholes Formula: A Walkthrough
Autor:in:
Cornelius Kirsche (Author)
Category:
Essay , 2012 , Grade: 1,3
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Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
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US$ 36.99
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Essay , 2010 , Grade: 1,0
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US$ 17.99
Air Asia: Penetrating into the South African Airline Industry
Autor:in:
Weng Marc Lim (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: High Distinction
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Elaboration case study: Burger King
Autor:in:
Alesia Denker (Author)
Category:
Term Paper , 2011 , Grade: 2,0
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Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Category:
Essay , 2011 , Grade: 82%
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Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2010 , Grade: 1- (A-)
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US$ 17.99
Ryanair and its low cost flights in Europe
Marketing Plan
Autor:in:
Sascha Mayer (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
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Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Category:
Seminar Paper , 2007 , Grade: 1,0
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US$ 18.99
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Autor:in:
Franziska Guhr (Author)
Category:
Term Paper , 2007 , Grade: 74,0
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US$ 17.99
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Autor:in:
Tim Stricker (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,5
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US$ 16.99
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Autor:in:
M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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US$ 17.99
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M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Autor:in:
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Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Autor:in:
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Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Autor:in:
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Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
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Direct Investment as a Strategy to enter the Polish Market
Autor:in:
Simon Winzenried (Author)
Category:
Scientific Essay , 2005 , Grade: 1,4
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US$ 18.99
Understanding Advocacy, Loyalty and Committment. Loyalty - A 'Cash Cow' by definition?
Autor:in:
Judith Hoffmann (Author)
Category:
Seminar Paper , 2005 , Grade: 68
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US$ 17.99
Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry
Autor:in:
Nadine Freitag (Author)
Category:
Term Paper , 2005 , Grade: 1,3 (A)
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US$ 17.99
Business Report Microsoft Xbox. Marketing concept and strategy
Autor:in:
Stefan Lacher (Author)
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Category:
Seminar Paper , 2004 , Grade: High Distinction
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Autor:in:
Stefan Lacher (Author)
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Category:
Seminar Paper , 2004 , Grade: Distinction
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US$ 6.99
Positioning: Analyse how the two brands NIVEA and CHANEL have been positioned in their respective markets.
Autor:in:
Constanze Cariers (Author)
Category:
Essay , 2002 , Grade: very good
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US$ 0.99
Quetzels Inc. - Case Study I
Autor:in:
Matthias Telschow (Author)
Category:
Presentation (Elaboration) , 2001 , Grade: very good
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US$ 0.99
Brand Management. Changes in the Past 40 Years
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Category:
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Category:
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Category:
Academic Paper , 2019 , Grade: 4.5
Price:
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Autor:in:
M.Sc. Vanessa Ostertag (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1.3
Price:
US$ 17.99
Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets
Autor:in:
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Category:
Term Paper , 2018 , Grade: 1,3
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US$ 17.99
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Autor:in:
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Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
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Autor:in:
Yashwanth Kumar Rasani (Author)
Category:
Essay , 2014 , Grade: 15/20
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US$ 7.99
Markenbotschafter im Issues Management
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Autor:in:
Christian Schulz (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
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US$ 36.99
The meaning of arts for brands
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Autor:in:
B.A. Katharina Maute (Author)
Category:
Term Paper , 2012 , Grade: 1
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US$ 18.99
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An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
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US$ 36.99
The Marketing Plan of Solar Frame in Germany
Marketing Plan - Mix of Photovoltaik
Autor:in:
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Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
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Autor:in:
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Category:
Seminar Paper , 2012
Price:
US$ 17.99
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Autor:in:
Olga Sokolowski (Author)
Category:
Essay , 2011 , Grade: 1,0
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US$ 16.99
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Autor:in:
Diplom-Kaufmann Stefan Klein (Author)
Category:
Seminar Paper , 2010
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Google's main brands in a GE Matrix
International Marketing Strategy: Google's major brands in a portfolio analysis
Autor:in:
Max Adler (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,9
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US$ 16.99
Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
Autor:in:
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Category:
Essay , 2006 , Grade: 65 % - B
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Autor:in:
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Category:
Scientific Essay , 2008 , Grade: keine Note
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Autor:in:
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Category:
Essay , 2009 , Grade: 1
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US$ 6.99
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