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Open for Innovation - Der Einbezug von Universitäten in den Innovationsprozess
Autor:in:
Pantea Gerami Pour (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 18.99
Planning in new Ventures
Autor:in:
Simon Barth (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 18.99
Serviceimage als Wettbewerbsvorteil - eine empirische Studie in der Verlagsbranche
Autor:in:
Dipl. Kfm. Andreas Szramka (Author)
,
Jörn Thiele (Author)
Category:
Diploma Thesis , 1993
Price:
US$ 0.99
Understanding the Showrooming Phenomenon
Autor:in:
Christel Zaubitzer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Factors influencing Entrepreneurship
Cross-Cultural Research of Germany and the UK
Autor:in:
BSc (Hons.) International Business Corinna Schmidt (Author)
Category:
Bachelor Thesis , 2011 , Grade: First
Price:
US$ 20.99
Business to Business - Buying Behavior
Buying and Selling Centers
Autor:in:
Louise Voigt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
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How collages reveal your deepest thoughts
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Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
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Non-Ownership Services for the Base of the Pyramid
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Autor:in:
Achim Schade (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
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Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
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Category:
Diploma Thesis , 2010 , Grade: 1,7
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Brand Personality
Autor:in:
Iva Rakocevic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1
Price:
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At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
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How to get noticed in Google
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Autor:in:
Angela Keil (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
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Category:
Master's Thesis , 2001 , Grade: 1,3
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A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
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Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
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Autor:in:
Neophytos Kathitziotis (Author)
Category:
Master's Thesis , 2009 , Grade: 1.0
Price:
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Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Category:
Diploma Thesis , 2008
Price:
US$ 36.99
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Autor:in:
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Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
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Marketing Higher Education in Russia
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Autor:in:
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Category:
Master's Thesis , 2005 , Grade: 2,0
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Autor:in:
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Category:
Diploma Thesis , 2006 , Grade: 1
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Autor:in:
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Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
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Autor:in:
Lucian Morariu (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
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Autor:in:
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Category:
Master's Thesis , 2007 , Grade: 1,0 A
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Autor:in:
Frédéric Begemann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
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Autor:in:
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Category:
Master's Thesis , 2006 , Grade: 1,7
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Autor:in:
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Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
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Autor:in:
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Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
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Eurobrands: Development Strategies and Managerial Issues in the European Food Industry
Autor:in:
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Category:
Doctoral Thesis / Dissertation , 1995 , Grade: magna cum laude
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Autor:in:
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Category:
Diploma Thesis , 2002
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Autor:in:
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Diploma Thesis , 2000 , Grade: good (2,0)
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Category:
Diploma Thesis , 2008 , Grade: 1,0
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Neue Gestaltungsoptionen für das Affiliate Marketing durch Anwendung des Path-to-Purchase
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Category:
Bachelor Thesis , 2016 , Grade: 1,7
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Autor:in:
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Examination Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Branded Online Communities. Das Sponsoring von Online Communities aus Perspektive des Markenmanagements
Autor:in:
Anna-Sophie Bachmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
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Vor- und Nachteile der Bereitstellung von Online-Beschwerdemöglichkeiten aus Anbietersicht mit dem Ziel Kundenbindung
Autor:in:
Anke Seifert (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
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Autor:in:
Dominik Ulrich Hoppe (Author)
Category:
Bachelor Thesis , 2014
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Autor:in:
Nicolai Tschirner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren
Autor:in:
Jaqueline Radloff (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
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Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
Autor:in:
Katharina Loos (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
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Commodity Marketing
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Autor:in:
Katharina Beger (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
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Mass Customization. Potenziale und Herausforderungen kundenindividueller Massenproduktion
Autor:in:
Julian Schütze (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
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Autor:in:
Güler Ay (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Effekte visueller Komplexität in der Wahrnehmung von Werbung
Autor:in:
B.A. Sophia Bayer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
Autor:in:
Julian Boguschewski (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Der Kunde als freiwilliger Markenbotschafter
Analyse des Einflusses starker Marken auf prosoziales Konsumentenverhalten
Autor:in:
Florian Klar (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
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Auswirkungen einer unternehmerischen Orientierung zum nachhaltigen Konsum auf die Beziehung zum Kunden
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Autor:in:
Florian Klar (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
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Der Einfluss von Buchrezensionen auf den Buchabsatz
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Autor:in:
Daniel Haller (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Rising Star Ambush Marketing
Wege zur erfolgreichen Kommunikationsstrategie
Autor:in:
Sören Johannsen (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 15.99
Die Anwendung partizipativer Preismechanismen im Internet
Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Vom Fußballer zum Testimonial. Leistungskriterien von Bundesliga-Testimonials
Autor:in:
David Kittelmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Verbraucherwahrnehmung von Onlinehandel mit Lebensmitteln
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Autor:in:
Julia Kelert (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung. Eine conjoint-analytische Studie am Beispiel Lippenstiftverpackung
Autor:in:
Melanie Choi (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Virales Marketing in der Automobilindustrie
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Autor:in:
Master of Science Markus Figiel (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
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Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Brand Concept Maps. Identifikation und Analyse von Brand Association Networks
Isolation von Alleinstellungsmerkmalen
Autor:in:
Felix Kausmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 18.99
Erlebnisorientierung im Online-Handel
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Autor:in:
Christian Klee (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,7
Price:
US$ 15.99
Die Ästhetik von Webseiten und Konsumentenverhalten
Autor:in:
Stephan Schwertfeger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,00
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Risiken und Barrieren im offenen Innovationsmodell
Autor:in:
Julian Eichler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
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Kommunikationsmaßnahmen zur Verbreitung Sozialer Netzwerke im Internet
Autor:in:
Jakub Kleinschmidt (Author)
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Category:
Diploma Thesis , 2008 , Grade: 1.0
Price:
US$ 36.99
Der negative Einfluss von CRM-Systemen: Einflussfaktoren und Auswirkungen
Autor:in:
Taner Pekdemir (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,7
Price:
US$ 20.99
Kontroll- und Anreizsysteme und ihre Wirkung auf die Kreativität von Mitarbeitern
Autor:in:
Benjamin Mayer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln
Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing
Autor:in:
Samer Hammoud (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Planung, Seeding und Steuerung von Viral Marketing im Social Web
Autor:in:
Ralf Brüser (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
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Carolin Kaesler (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
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Markenbotschafter im Issues Management
Vernetzung der wissenschaftlichen Konzepte Issues Management und Internal Branding
Autor:in:
Christian Schulz (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 36.99
Kundenintegration in Unternehmensprozessen. Nutzenstiftung durch interaktive Wertschöpfung und Web 3.0 sowie deren Bedeutung
Mit erfolgversprechenden Handlungsempfehlungen für Unternehmen
Autor:in:
Master of Science Jerry Felten (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 33.99
QR-Codes - Eine Potenzial- und Nutzungsanalyse
Autor:in:
Martin Klante (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 31.99
Von Backlinks zu sozialen Signalen
Wie Social Media das Online-Marketing verändert
Autor:in:
Tilman Hjuler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Cause-related Marketing Kampagne
Ihr Beitrag im Hinblick auf die Aufwertung eines Unternehmensimage
Autor:in:
Stefanie Kruse (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Kaufentscheidungsprozesse in Familien
Der Einfluss von Kindern auf familiäre Kaufentscheidungen
Autor:in:
Sebastian Budzanowski (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Hochglanzimage 2.0. CSR, High Quality Entertainment und Abbau von Informationsasymmetrien
Schlüsselfaktoren zum Aufbau der Corporate Reputation im Social Media Bereich
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Die Kommunikation von Verantwortung
Corporate Social Responsibility als Herausforderung für die Unternehmenskommunikation
Autor:in:
B.A. Leona Engelen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 18.99
Analyse des Jahresumsatzes von Exergaming im Jahr 2011. Produktlebenszykluskosten von Spielekonsolen der siebten Generation in der Bundesrepublik Deutschland
Eine empirische Untersuchung
Autor:in:
Frank Vornholt (Author)
Category:
Diploma Thesis , 2012
Price:
US$ 36.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 18.99
Kundenorientierung von Dienstleistungsmitarbeitern: Konstrukt, Messung und Wirkungen
Autor:in:
Kathrin Hähnel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 16.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
Price:
US$ 20.99
Der Einfluss kundenindividueller Produkte auf eine Informationsüberlastung
Autor:in:
Philipp Paulus (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 15.99
Negative Auswirkungen der Corporate Social Responsibility
Autor:in:
Vera Boteva (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 15.99
Internationalisierungsstrategien von IT-Dienstleistern. Analyse der Erfolgspotenziale und -voraussetzungen
Autor:in:
Dipl.-Kffr. Tsvetelina Valkova (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden
Eine empirische Analyse
Autor:in:
Olga Puzankova (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 39.99
Web 3.0 und die Auswirkungen auf das Online-Marketing
Autor:in:
Christian Angeler (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,3
Price:
US$ 36.99
Management von Industriegütermarken - Analyse, Relevanz und Gestaltungsempfehlungen für deutsche Maschinenbauunternehmen
Autor:in:
Irina Fix (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 37.99
Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept
Autor:in:
Tim Fehlberg (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 14.99
Das Potential der sozialpsychologischen Paar- und Beziehungsforschung für das Kundenbeziehungsmanagement
Autor:in:
Steffi Seefeld (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 16.99
Ökonomische Wirkungen und ökologische Folgen von Neu- und Gebrauchtgütermärkten im Bereich des eCommerce am Beispiel der Internetauktionsplattform eBay-Deutschland
Autor:in:
Stefan Wachholz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Virales Marketing: Potenziale und Gefahren
Autor:in:
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Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 16.99
Imagewirkung von Sportveranstaltungen
Autor:in:
Richard von Schaewen (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 18.99
Die Rolle der Marketingabteilung
Autor:in:
Katharina Beger (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7
Autor:in:
Sebastian Jacobitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Talententwicklung und Kompetenzentwicklung im Fußball
Autor:in:
Bogdan Spasic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 20.99
Vergleichende Werbung in Deutschland
Theoretische Grundlagen und empirische Bestandsaufnahme
Autor:in:
Lisa Geißler (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Innovation neu denken! „Analyse von Synergien und Konflikten in der Umsetzung von Elektromobilität“
Autor:in:
Pierre Sydlik (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Anwendung der Prinzipal-Agenten-Theorie auf Sportsponsoringstrukturen
Autor:in:
Usha Singh (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Blue Ocean Strategy: Vorstellung, Vergleich und Anwendung
Autor:in:
Ben Meyer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
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