@book { MobileMarketingimstationrenEinzelhandel,
    title = "Mobile Marketing im stationären Einzelhandel",
    subtitle = "Ansätze und kritische Betrachtung des Location-Based-Marketing",
    author = "Jan {Simon}",
    year = "2015",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/307198"
}