@book { CorporateIdentityundCoporateImagevonStarbucks,
    title = "Corporate Identity und Coporate Image von Starbucks",
    author = "Anna {Holterhus}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656514985",
    url = "https://www.hausarbeiten.de/document/262717"
}