@book { MglichkeitenundGrenzendesEinsatzesvonSocialMediaimEmployerBranding,
    title = "Möglichkeiten und Grenzen des Einsatzes von Social Media im Employer Branding",
    author = "Thea {Hartig}",
    year = "2011",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640968039",
    url = "https://www.hausarbeiten.de/document/175692"
}