@book { AninvestigationintotheroleofemotionalbrandinginthecolamarketwithparticularreferencetoCocaCola,
    title = "An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola",
    author = "Miriam {Mennen}",
    year = "2010",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640563883",
    url = "https://www.hausarbeiten.de/document/145844"
}